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Senior Specialist, Marketing Operations

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Mastercard

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Location:
India , Pune

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Category:
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Salary:

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Job Description:

The Global B2B Marketing Operations team is looking for a Senior Specialist of Marketing Operations to help scale the lead generation function at Mastercard through technology and operational excellence. The ideal candidate is an experienced technical marketer with a track record of creative thinking to develop, execute, measure and optimize lead gen. campaigns. The Global B2B Marketing Operations team is responsible for defining a best-in-class Lead Generation discipline and scaling it across business units and regions, including to the people, processes, content, technologies, and data.

Job Responsibility:

  • Create marketing materials to support lead gen campaigns across email, social and web: forms, landing pages, email, nurture journeys etc.
  • Implement A/B tests for emails and landing pages to drive engagement and conversion
  • Manage the lead lifecycle ensuring accurate and consistent lead capture, qualification, and routing through the lead funnel
  • Develop and run ABM and LinkedIn ad campaigns
  • Maintain content governance, metadata/taxonomy, and operational documentation
  • Lead end-to-end delivery of large-scale marketing initiatives
  • Analyze campaign performance and create dashboards and reports
  • Ensure compliance with branding, metadata accuracy, and global privacy regulations (GDPR, CAN-SPAM, CCPA)
  • Present insights, campaign results, and project plans to senior stakeholders
  • Recommend best practices for lead generation, scoring, nurturing, and campaign setup

Requirements:

  • Bachelor’s or master’s degree (MBA preferred) in marketing, business or a related field
  • 5+ years of experience in marketing operations/automation
  • 2+ years of hands-on experience in Salesforce Marketing Cloud (SFMC), including Email Studio, Journey Builder, Automation Studio, and Intelligence Reports
  • Working knowledge of Adobe Experience Manager (AEM), Salesforce Sales Cloud, Cvent and Zoom/ON24
  • Experience designing ABM campaigns in 6sense/Demandbase
  • Strong technical skills in HTML, CSS, JavaScript, AMPscript, and SQL
  • Analytical mindset with the ability to derive insights and make recommendations
  • Self-driven, curious, and adaptable to fast-paced environments
  • Willingness to work EMEA hours (12:00 PM – 9:00 PM IST)

Additional Information:

Job Posted:
January 02, 2026

Employment Type:
Fulltime
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