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The Senior Specialist, Growth Marketing EMEA is responsible for developing, executing, and optimizing regional, data-driven marketing campaigns that drive funnel growth by building awareness, influencing buying decisions, and generating qualified leads that contribute directly to the sales pipeline.
Job Responsibility:
Develop and execute funnel growth marketing strategies to drive awareness, engagement, and conversion across priority accounts and verticals
Identify and prioritize target accounts, designing personalized ABM campaigns that align with sales strategies and deliver measurable funnel contribution
Determine the content needed to support each stage of the buyer journey, ensuring assets are tailored to audience intent and industry best practices
Responsible for the development of regional-specific material to support demand generation
Work with cross-functional and cross-regional teams to ensure campaigns are executed effectively and maintain consistency in branding, messaging, and processes
Analyze audience behavior and funnel performance, collaborating with sales to act on buyer intent
Establish and maintain structured processes for campaign testing, reporting, and continuous ROI improvement
Requirements:
Bachelor’s degree or higher in Marketing, Business, or a related field
5+ years of experience in B2B marketing, with a focus on growth, demand generation and Account Based Marketing (ABM)
Proficiency with digital and automation tools such as ABM platforms, Salesforce, Account Engagement (Pardot), and Microsoft Office
Excellent communication, analytical, and collaboration skills
capable of working across teams and managing multiple priorities
Creative and data-driven, with a results-oriented approach and a passion for testing, learning, and continuous improvement
What we offer:
hybrid and remote work practices where feasible
flexible working hours
an employee stock purchase plan
parental leave benefits
paid leave for volunteer work in your community
multiple and frequent training opportunities
professional talent management and succession planning
corporate health and well-being initiatives
a work culture which includes commitment to diversity, equity, inclusion and sustainability
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