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The Senior Direct Investments Specialist plays a key role in executing direct media investments, managing vendor relationships, and ensuring smooth campaign implementation. Building on a strong foundation in media buying, this role takes on greater responsibility for campaign logistics, troubleshooting challenges, and optimizing media performance. This position actively contributes to the tactical execution of media placements across offline and digital channels, including audio, video, print, and OOH, within approved media plans. The Senior Specialist ensures accuracy in media activations, supports contract negotiations, and provides input on strategic recommendations. Additionally, they offer foundational insights into best practices and strategy while applying a strong understanding of media measurement to help develop effective tactical approaches and budgets that drive impactful results.
Job Responsibility:
Executing direct media investments
Managing vendor relationships
Ensuring smooth campaign implementation
Taking on greater responsibility for campaign logistics, troubleshooting challenges, and optimizing media performance
Actively contributes to the tactical execution of media placements across offline and digital channels, including audio, video, print, and OOH, within approved media plans
Ensures accuracy in media activations
Supports contract negotiations
Provides input on strategic recommendations
Offers foundational insights into best practices and strategy
Applies a strong understanding of media measurement to help develop effective tactical approaches and budgets that drive impactful results
Requirements:
Minimum 1 year of Media Buying experience
Knowledge and prior use of buying software (Strata preferred)
Experience working in a DSP (The Trade Desk preferred)
Knowledge and utilization of 1st and/or 3rd party data
Strong organizational and mathematical skills
Ability to multi-task and deliver work on-time for set deadlines
Ability to establish good working relationships with media sales reps and can effectively negotiate rates/makegoods, etc.
Ability to work effectively with a variety of internal teams and business groups, including Creative, Account Management, Finance and Project Management
Ability to communicate effectively within a team environment, with outside media sales reps as well as with current clients
Must be prepared for a fast-paced environment and be comfortable making decisions