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Lead the strategic development and scaling of Digital & VAS products, ensuring they remain competitive, innovative and aligned with customer needs and business priorities. Act as a central enabler of digital growth, championing simplification, innovation and data-driven decision making across the organization.
Job Responsibility
Define medium and long-term product strategies for Digital & VAS categories, ensuring sustainable growth and portfolio relevance
Translate customer insights, market trends and commercial priorities into roadmap decisions that shape the future of digital products
Drive revenue optimization, customer engagement and adoption across the entire Digital & VAS portfolio
Use advanced analytics to identify new opportunities, performance gaps and innovation pathways
Ensure digital journeys are frictionless, intuitive and fully aligned with customer expectations
Lead initiatives that enhance NPS, reduce complaints and strengthen loyalty across digital touchpoints
Expand and manage strategic partnerships with content providers, aggregators and digital service partners
Assess and integrate new content propositions that enhance the company's digital ecosystem
Influence senior and strategic stakeholders to support strategic decisions, remove barriers and accelerate product execution
Requirements
Bachelor's degree in Business, IT, Digital Media or related fields
Advanced understanding of digital KPIs, monetization models and subscription dynamics
Experience with data-driven decision making and performance optimization
Strong vendor, partner and contract management capability
Influence across teams without direct authority
High communication maturity and stakeholder alignment capability
Ability to articulate complex digital concepts to diverse audiences
Strong creativity and ability to anticipate market trends and customer needs
Passion for digital transformation and platform evolution
Influence across teams without direct authority
High communication maturity and stakeholder alignment capability
Ability to articulate complex digital concepts to diverse audiences
Strong financial acumen and strategic KPI management
Execution Excellence
Proven ability to deliver high-impact initiatives end-to-end
Discipline in roadmap planning and cross-functional governance