Senior specialist, digital paid media

• Lead the end-to-end execution of paid media campaigns (Programmatic). This includes project initiation, campaign setup, technical troubleshooting, and day-to-day pacing
• Define key performance indicators aligned with business goals. Monitor campaign health, optimize performance, and provide actionable insights based on metrics and competitive landscape trends
• Serve as the primary point of contact for internal business partners and external agencies. Synthesize complex data into clear, compelling narratives to influence strategy and align stakeholders on campaign direction
• Conduct deep-dive performance reporting, delivering strategic recommendations to improve ROI and enhance digital program effectiveness

• 3+ years of proven expertise in managing and optimizing paid media campaigns, specifically within the Programmatic landscape
• Practical, hands-on experience or certification in at least two major platforms (DV360 is primary
• Amazon DSP, Yahoo DSP, or CM360 are highly preferred)
• Strong ability to track, analyze, and report on KPIs
• high attention to detail with a critical thinking mindset
• Exceptional relationship-building skills with the ability to influence key stakeholders and work effectively across diverse teams
• A self-starter approach with the ability to thrive in a fast-paced environment and adapt to evolving digital tools and market trends

Prior experience in the financial services or wealth management industry is a significant asset

• competitive compensation package
• comprehensive health benefits
• supportive culture that values work-life integration