Job Description
To lead paid digital media strategy and planning that supports Vodacom’s ambition to connect people for a better future by delivering customer-led, commercially focused and digitally enabled marketing outcomes. As Vodacom continues to grow beyond traditional connectivity into digital services, financial services, fibre, content, enterprise solutions and broader customer ecosystems, this role is responsible for developing paid digital media strategies that drive measurable business impact across brand, acquisition, engagement, conversion and customer value. The role will provide strategic direction for paid digital media planning across Vodacom’s key business areas, working closely with Brand, Consumer Insights, Product, Digital Channels, Vodacom Financial Services, Fibre, Vodacom Business and above-the-line media teams to ensure campaigns are connected, insight-led and commercially accountable. A key focus of the role is to translate business objectives into clear media strategies, channel plans, audience approaches, budget recommendations and performance forecasts that support both brand growth and commercial outcomes. This includes driving customer engagement across relevant digital platforms, accelerating adoption of digital sales and self-service channels, improving the customer journey, and supporting revenue growth through effective digital media investment. The role plays an important part in strengthening Vodacom’s digital marketing capability by ensuring that media plans are data-led, integrated with broader campaign activity, aligned to customer behaviour, and continuously optimised to improve performance, efficiency and return on investment.
