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The Creative Strategy Group at Nestlé Health Science serves as the bridge between Marketing and Creative, translating business priorities and consumer insights into impactful brand concepts and ideas. In this role, you’ll turn strategy into powerful concepts and express them through clear, compelling language. We are hiring a writing-focused, hybrid creative/strategy position with ownership of both big, conceptual ideas and execution, working closely with the Brand Strategist while operating with a high degree of independence.
Job Responsibility:
Serve as a strategic creative partner to brand and marketing teams, helping shape brand and campaign direction and creative approach early in the planning process
Work across a portfolio of brands simultaneously, developing a deep understanding of multiple brand strategies, audiences, and product portfolios to inform creative development and execution
Define and maintain brand voice, messaging frameworks, and verbal systems
Create written deliverables such as: Brand playbooks and messaging guides, Campaign concepts, lines, and creative territories, Strategic narratives and positioning documents, Copy toolkits that enable other teams to execute full-funnel campaigns
Oversee and ensure brand consistency across all written outputs while allowing flexibility for different channels
Ability to work independently and manage your own projects and timelines
Collaborate with strategy, designers, marketers, and stakeholders to bring ideas to life cohesively
Balance strong creative thinking with strategic rigor and business context, ensuring ideas ladder up to brand and commercial priorities
Requirements:
At least 3 to 5 years of previous experience in creative strategy, brand writing, copywriting, or a hybrid creative role
High School Diploma Required. Bachelor’s Degree or Associate’s Degree would be positive
Strong writing portfolio that demonstrates strategic thinking and effective execution
Experience building messaging frameworks or brand voices that scale across teams
Ability to clearly articulate ideas and rationale to both creative and non-creative partners
High level of accountability and comfort working independently
Interest in (or experience transitioning toward) strategy-led creative work
Experience in brand, campaign, or integrated marketing environments is positive
Familiarity with full-funnel thinking (from awareness to conversion) is desired
Prior experience in a small or fast-moving team where accountability mattered is nice to have
Nice to have:
Prior experience in a small or fast-moving team where accountability mattered