Senior Specialist, Convenience Marketing Job at Circle K (Dublin)

Job Description

Circle K are hiring a Senior Specialist, Convenience Marketing to join our team! Reporting to the Senior Marketing Manager, you will lead marketing initiatives for our category & convenience products (Food, Coffee, Merch), ensuring seamless execution and impactful results for our retail stores. This is a full time, permanent role based in Circle K Support Office in Dublin 4. At Circle K, we work on a hybrid model of 3 days in the office and 2 days from home.

Job Responsibility

Lead marketing for Circle K’s category & convenience products, ensuring Circle K retail stores are ready to trade, in line with agreed commercial, marketing and brand goals
Liase with loyalty team to lead in the development of all Extra loyalty marketing collateral
Work and collaborate with the Marketing & Category Management team to direct, plan & implement the commercial and brand strategy for Circle K stores nationwide
Collaborate with the global brand team to ensure all marketing elements align with global direction
Plan and execute multi-channel marketing campaigns to drive sales and brand engagement with an on-time, consistent and clear approach to each project
Collaborate with cross-functional teams to implement brand strategies in Circle K stores
End to end management of Circle K annual promotional cycle – concept, briefing design requirement, print & delivery to all sites across the network
Management & creation of site execution best practice for onsite POS elements
Develop an annual marketing plan, ensuring consistency across campaigns
Manage ATL & BTL marketing plans with a structured, budget-conscious approach
Build strong relationships with category managers, store teams, and suppliers, becoming the lead and subject matter expert of your field
Analyse sales performance, customer insights, and campaign impact to always optimise strategies through a customer lens
Enhance in-store activations to improve customer experience and footfall, supporting sales and growth targets across the network

Requirements

6+ years’ experience in retail marketing or related fields
Strong project management and campaign execution skills
Proven ability to work cross-functionally and manage third-party suppliers
Data-driven mindset with strong analytical and problem-solving skills
Excellent communication, presentation, and stakeholder management abilities

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Senior Specialist, Convenience Marketing

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