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SiriusXM is seeking a Senior Specialist to support content marketing and partnerships efforts for our Talk and Podcast partners. This person will support the Growth team in the strategic development and tactical execution of marketing plans to drive audience growth. This role will report into Director, Content Marketing and Partnerships, and will be based in NY.
Job Responsibility:
Support Partner campaigns from planning and strategy phases through implementation and execution
Work cross-functionally across internal departments
Work with the partner’s teams to understand their current visual identity and communicate this to internal creative teams
Brainstorm and pitch creative partner strategies, content, and promotional opportunities
Create and execute social promotion strategies
Create, distribute and monitor the performance of SiriusXM links for partners
Content aggregator for all SiriusXM brand and seasonal campaigns
Support and assist with aggregating marketing plans
Monitor that SiriusXM and partner contractual obligations are fulfilled
Provide weekly summary of takeaways from Talk, Comedy, and Entertainment meetings
Support efforts to build paid media plans
Support the day-to-day management of paid campaigns
Help to develop creative briefs and collaborate on assets
Use performance data to help build audience profiles and identify new growth opportunities
Deliver clear, actionable campaign recaps to stakeholders
Requirements:
Bachelor Degree required
3 years of hands-on experience in marketing to a consumer audience across digital channels
Experience with automation and/or AI tools such as chatGPT, Gemini, etc.
Must have legal right to work in the U.S.
Nice to have:
Entertainment or media experience preferred
Love of podcasts and knowledge of the industry at large is an extra bonus
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