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Senior Specialist – Business-to-Business Communications. The Senior Specialist, Communications is part of the team that helps drive the business-to-business communication strategy and execution for Disney Consumer Products (DCP) business. A division of Disney Experiences, DCP brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences that can be found around the world, including on the shopDisney e-commerce platform and at Disney Parks, as well as local and international retailers. The business is home to a world-class team of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.
Job Responsibility:
Serve as project manager to support key DCP initiatives, acting as a liaison between strategic partners (Public Affairs, Public Relations, Corporate teams, etc.) and ensuring projects are moving forward
Drive the creation of website copy and assist with crafting communications plans and copyediting for various launches tied to sustainability and licensing operations
Manage all communication needs tied to DCP presence at industry events to drive key business priorities, including project timelines, scripts, key messaging, invitations, post-event surveys, executive briefs and beyond
Maintain an editorial calendar, craft key messages to business partners throughout the year and manage content updates to DisneyLicensing.com to ensure partners understand business priorities
Support all business communication efforts tied to competitive insight analysis
Manage a departmental calendar and project archive and serve as the team resource for compiling fact sheets and talking points related to corporate presentations
Collaborate with the executive communications team to identify relevant executive speaking opportunities at key industry events and conferences
Collaborate with DCP licensees and retailers to review and approve communication materials in advance of product launches (i.e., press releases, FAQs, website copy, etc)
Identify opportunities and assist with industry award submissions and key industry lists, as needed
Assist with drafting pitches for trade publications and developing an editorial calendar linked to key business priorities
Requirements:
3+ years of experience in communications, preferably corporate communications
Excellent writing skills, knowledge of AP style guide
Experience using SharePoint or other content management system, Smartsheet, WordPress, Keynote, Microsoft Office suite, etc.
Ability to clearly articulate messages to a variety of audiences
Strategic thinking mindset
Experience conducting research and executing communications with purpose
Must be a self-starter, organized, creative, flexible and a multi-tasker
Curiosity about licensing, retail, gaming and entertainment industries