Senior Specialist, B2B Product Marketing Job at Mastercard (Sao Paulo)

Senior B2B Marketing Communications Specialist

We are seeking an automotive-focused and innovative B2B Marketing Communications...

Location

Germany , Berlin

Salary:

Not provided

Adevinta

Expiration Date

Until further notice

Requirements

6+ years of hands-on experience in B2B content management, marketing, or communications
Strong automotive industry expertise: Solid understanding of automotive B2B markets, trends, and audience needs
Bachelor’s degree in Marketing, Communications, Business, or a related field
Proven experience in sponsorships and collaborations: Skilled in developing and executing partnership and influencer agreements, including contract handling and approval processes
Hands-on mentality and proactive approach: Comfortable executing campaigns, solving problems, and driving innovation independently
Strong cross-functional mindset: Thrives in collaborative environments, working closely with diverse teams (Sales, Brand, Product, Creative, Analytics)
Exceptional people skills: A true people person, able to build strong relationships and communicate effectively with a wide variety of stakeholders
Advanced analytical ability: Strong quantitative skills
uses data to evaluate performance and inform decisions
Experience in market and competitor analysis: Integrates insights into content and campaign development

Job Responsibility

Develop, manage, and execute multi-channel B2B marketing initiatives, including the m:Q report, podcasts, webinars, and other current and future content formats
Ensure all initiatives are fully integrated with the overarching content strategy and are leveraged across all customer and partner touchpoints for maximum impact
Build and nurture relationships with influencers and Mobile.de ambassadors to expand reach and credibility within the automotive sector
Identify and develop new communication channels and innovative content formats relevant to automotive audiences
Oversee all aspects of campaign trafficking, quality control, campaign launch, reporting, and analysis
Plan, organize, and execute dealer-facing events (virtual and in-person), including conferences, workshops, and networking sessions
Manage event logistics, speaker coordination, and post-event follow-up to maximize engagement and business impact
Conduct ongoing market and competitor analysis to identify emerging trends, opportunities, and threats in the automotive industry
Integrate insights from market research and competitor observations into content strategy and campaign development
Support the negotiation and development of partnership concepts to enhance Mobile.de’s B2B automotive presence

What we offer

Recharge with 28 days of paid time off
Stay mobile with a €50 monthly transportation/mobility allowance
Keep growing with a development budget and access to coaching
Family first - enjoy up to 12 (non-birth parent) or 20 (birth parent) weeks of fully paid parental leave
Learn anytime, anywhere with our online and offline library
Get rewarded with an attractive base salary and participation in our annual incentive plans
Work from anywhere - up to 20 days per year from wherever you feel most productive
Prioritize your well-being with a 24/7 Employee Assistance Programme for you and your immediate family

Fulltime

Senior Principal Product Marketing Specialist

The Senior Principal Product Marketing Specialist is a highly skilled and advanc...

Location

India , Gurgaon

Salary:

Not provided

NTT DATA

Expiration Date

Until further notice

Requirements

Excellent collaboration and engagement skills to effectively interact effectively with senior level stakeholders
Excellent business and commercial acumen
Excellent interpersonal skills to drive campaigns, value propositions and marketing messages
Excellent coaching and mentoring skills
Excellent technical writing skills with a creative flair
Strategic thinking ability to be able to think longer term impacts of marketing programs
Ability to implement sustainable and practical solutions in the business
Ability to present information in a clear, concise manner
Excellent analytical ability with strong attention to detail
Significant specialist knowledge of product marketing methodologies and best practices

Job Responsibility

Develops specific marketing plans and activities for products and/or product lines to establish, enhances or distinguishes product placement within the competitive arena
Provides thought leadership content and whitepapers that supports the positioning of the product
Contributes to the development and execution of a value proposition and messaging strategy for products in their portfolio
Converts the technical positioning of the product into key market messages, positioning collateral and sales tools prior to the launch of a new product
Articulates product propositions to clients and internal stakeholders, such as sales and consulting teams
Analyzes the competitive landscape and identify the competitive differentiation of company product against competitor products
Drives market positioning programs and activities that are product related, thereby clearly positioning the company and the product in the market
Creates client marketing/reference content such as datasheets, case studies, videos and references
Creates product presentation content that communicates the unique selling points, features and benefits of the product or solution
Works with internal teams to define and develop the required communication, training and other collateral that will enable the sales force to sell a particular product

Fulltime

Senior Principal Product Marketing Specialist

The Senior Principal Product Marketing Specialist at NTT DATA will lead the mark...

Location

India , Bangalore

Salary:

Not provided

NTT DATA

Expiration Date

Until further notice

Requirements

Post Graduate degree in Marketing, Communications, Advertising preferred
12+ years working in a B2B IT services firm
Advanced leadership collaboration and engagement skills to effectively interact with senior level stakeholders
Excellent business and commercial acumen
Excellent interpersonal skills to drive collaboration for campaigns, value propositions and marketing messages
Excellent verbal and written communications skills
Strategic thinking ability
Advanced ability to present information in a clear, concise manner
Effective communicator with strong personal skills with global counterparts
Must be organized, enthusiastic, results-oriented, innovative and able to deal with ambiguity and tight deadlines while working effectively in a team environment

Job Responsibility

Craft business goals aligned marketing plan for the assigned product/service offering
Develop messaging and positioning for the product/service offering to drive competitive differentiation
Collaborate with offering leaders to create high quality, impactful marketing and communications content including service overview presentations, battlecards, success stories, point of view papers, blogs, newsletters, social promotions, video storyboards, sales enablement and more
Simplify the technical positioning of the product/service into key market messages and sales tools prior to the launch of a new product/service
Develop digital content for the global and regional websites aligned to the product/service positioning
Work with the regional business leaders to determine the appropriate marketing programs to build the sales pipeline for the assigned service/product
Influence the development of marketing programs, initiatives and campaigns to drive awareness, interest and demand for the product
Develop appropriate targeted messages to drive service and solution positioning, increase sales and enhance market share
Monitor and improve marketing's content/asset life cycle
Evaluate and adjust marketing, branding and communications strategies to respond to changing market trends and competitive dynamics

Fulltime

Marketing Senior Specialist

Why Valvoline Global Operations? At Valvoline Global Operations, we're proud to ...

Location

Serbia , Belgrade

Salary:

Not provided

Valvoline

Expiration Date

Until further notice

Requirements

Minimum bachelor's degree in business or marketing
At least 7 years' working experience
Has been working in complex organization
Has no problem with travelling
Understand working for big brand
Minimum 5-6 years of marketing or sales experience in B2B partner marketing, preferably in the automotive industry
Experience in FMCG and trade marketing activation is essential
Must be fluent in English
Excellent interpersonal and communication skills with a strong customer focus
Proactive, self-starter, independent, and willing to take ownership

Job Responsibility

Driving sell-out growth across the assigned territory by creatively leading trade marketing strategy and activation with wholesale and traditional distributors
Complete responsibility for implementing market initiatives such as product launches, promotions, brand campaigns, and the development of marketing plans
Providing support at the regional level in close collaboration with the regional Marketing Manager, sales team and sales channels
Initiating, launching, and coordinating new marketing events to enhance brand awareness, demand and overall business operations
Collecting data on the regional market to optimize overall business operations
Researching and working on improving the performance of the Valvoline portfolio
Supporting the sales team and distributors with specific market demands
Supporting and leading critical Valvoline Europe marketing projects
Taking responsibility for brand-related activities
Establishing and maintaining good business relationships with relevant internal and external stakeholders

Fulltime

Marketing Senior Specialist

Location

Romania

Salary:

Not provided

Valvoline

Expiration Date

Until further notice

Requirements

Minimum bachelor's degree in business or marketing
At least 7 years' working experience
Has been working in complex organization
Home office lover
Has no problem with travelling
Understand working for big brand
Minimum 5-6 years of marketing or sales experience in B2B partner marketing, preferably in the automotive industry (but not 'must-be'). Ideally coming from the lubricants sector
Experience in FMCG and trade marketing activation is essential
Must be fluent in English
Russian and all other languages are a plus (Romanian, Bulgarian)

Job Responsibility

Driving sell-out growth across the assigned territory by creatively leading trade marketing strategy and activation with wholesale and traditional distributors
Complete responsibility for implementing market initiatives such as product launches, promotions, brand campaigns, and the development of marketing plans
Providing support at the regional level in close collaboration with the regional Marketing Manager, sales team and sales channels
Initiating, launching, and coordinating new marketing events to enhance brand awareness, demand and overall business operations in close cooperation with Brand and media team
Collecting data on the regional market to optimize overall business operations
Researching and working on improving the performance of the Valvoline portfolio and providing support to the marketing platform team as well as the regional sales team
Supporting the sales team and distributors with specific market demands agreed
Supporting and leading critical Valvoline Europe marketing projects in the given territory
Taking responsibility for brand-related activities
Establishing and maintaining good business relationships with relevant internal and external stakeholders

Fulltime

Principal Product Marketing Specialist

The Principal Product Marketing Specialist is a highly skilled subject matter ex...

Location

India , Pune

Salary:

Not provided

NTT DATA

Expiration Date

Until further notice

Requirements

Excellent collaboration and engagement skills to effectively interact effectively with senior level stakeholders
Excellent business and commercial acumen
Excellent interpersonal skills to drive campaigns, value propositions and marketing messages
Excellent coaching and mentoring skills
Excellent technical writing skills with a creative flair
Strategic thinking ability to be able to think longer term impacts of marketing programs
Ability to implement sustainable and practical solutions in the business
Ability to present information in a clear, concise manner
Excellent analytical ability with strong attention to detail
Extended specialist knowledge of product marketing methodologies and best practices

Job Responsibility

Develops specific marketing plans and activities for products and/or product lines to establish, enhances or distinguishes product placement within the competitive arena
Contributes to the development and execution of a value proposition and messaging strategy for products in their portfolio
Converts the technical positioning of the product into key market messages, positioning collateral and sales tools prior to the launch of a new product
Articulates product propositions to clients and internal stakeholders, such as sales and consulting teams
Supports market positioning programs and activities that are product related, thereby clearly positioning the company and the product in the market
Creates client marketing/reference content such as datasheets, case studies, videos and references
Creates product presentation content that communicates the unique selling points, features and benefits of the product or solution
Works with internal teams to define and develop the required communication, training and other collateral that will enable the sales force to sell a particular product
Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales programs
Contributes to the development and provision of collateral, training and sales incentives that will encourage our sales partners to promote and sell our product

Fulltime

Senior Growth Marketing Specialist

MaintainX is the world's leading Asset and Work Intelligence platform for indust...

Location

United States; Canada , Miami; San Francisco; Raleigh; Montreal; Toronto

Salary:

Not provided

MaintainX

Expiration Date

Until further notice

Requirements

4-year undergraduate degree (a quantitative field is a plus but not required)
2–3 years of experience in growth marketing or performance marketing, ideally in B2B SaaS
experience managing large ($500K-$1M+) performance marketing budgets
Hands-on experience managing performance campaigns and budgets across channels such as paid social, programmatic, content syndication, or other demand-focused tactics
Track record of managing experiments or testing programs, with the ability to structure clean tests, measure impact, and make clear recommendations
Analytical mindset with experience using quantitative and qualitative data to drive decisions and tell compelling performance stories
Entrepreneurial, self-motivated, and comfortable with ambiguity
Excellent project management skills
Strong cross-functional collaboration and communication skills
Comfortable working with analytics tools and/or CRMs (e.g., Google Analytics, Looker/Data Studio, Salesforce, Tableau) to extract and act on insights

Job Responsibility

Help manage a growing channel testing budget, optimizing performance, improving efficiency, and driving growth—taking complete ownership of 1-2 channels when ready
Support the development and execution of our digital and offline channel experimentation roadmap, with a focus on non-search channels (e.g., paid social, sponsorships, ABM motions, content syndication, direct mail, and other emerging tactics)
Use AI tools to support creative testing, automation, and campaign optimization
Analyze both quantitative and qualitative data to identify high-impact experiments and inform where we should double down versus pivot
Partner cross-functionally with Creative, Sales, and Product Marketing to concept and ship effective experiments that align to our value propositions and downstream sales motions
Help synthesize and communicate experimental results and insights to key stakeholders, building clear narratives and recommendations for what to scale, stop, or iterate
Contribute to building scalable testing frameworks, documentation, and processes that enable rapid experimentation and institutional learning over time

What we offer

Competitive salary and meaningful equity opportunities
Healthcare, dental, and vision coverage
401(k) / RRSP enrollment program
Take what you need PTO
A Work Culture where: You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist
We believe in meritocracy, where ideas and effort are publicly celebrated

Senior Director of Product Marketing, Software

HPE is looking for a Senior Director of Product Marketing to build and lead a hi...

Location

United States

Salary:

180500.00 - 414500.00 USD / Year

Hewlett Packard Enterprise

Expiration Date

Until further notice

Requirements

10+ years in product marketing specifically, with recent senior roles in B2B product marketing
5+ years of direct people leadership experience, with demonstrated experience scaling product marketing organizations
Must have 7+ years of experience in the B2B Enterprise SaaS & Hybrid Cloud domains
Solid understanding of marketing functions, to effectively partner with other teams and get the best outcomes
An ability to sift through all the jargon to tell a clear, differentiated story that resonates in the market
Strong writing and presentation skills, with a bias toward keeping content development close to you
A growth-oriented people leader with a history of developing high performing teams
Ability to get work done through others and operate at scale
Bachelor's Degree

Job Responsibility

Build a high functioning product marketing team, including assessing the required skills on the team, providing ongoing coaching and development, performance management, and recruiting new talent to fill gaps
Collaborate with Business Units and Sales specialist teams to Develop annual go-to-market strategy that lays out the target audiences, hero products, key positioning, and customer needs for the fiscal year, upon which all outbound marketing will be based
Own the messaging and positioning for our core products, understand our buyer personas and develop clearly differentiated and relevant content that resonates for each customer segment
Lead cross-functional team to launch new products and capabilities to our customers and drive ongoing thought leadership in the relevant markets
Develop a full set of materials to improve the ability of our sales, marketing, and revenue teams to successfully capture product demand, including building writing and presentation skills on the team rather than outsourcing
Drive cross-functional development of demand programs to grow the HPE share in target areas, Capture customer demand including thought leadership, content marketing, events, ABM, and earned media
Collect and communicate customer, competitive and industry insights, to ensure marketing teams stay closely connected to external trends rather than internal forces
Act as an advocate across teams for: marketing within the Business Unit, voice of the customer advocate within the product organization, BU advocate within the broader marketing team
Track and consume competitive intelligence from multiple sources and act as a subject matter expert on competitive activity within the company

What we offer

Health & Wellbeing
Personal & Professional Development
Unconditional Inclusion

Fulltime

Select Country

Senior Specialist, B2B Product Marketing

Job Description

Job Responsibility

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