Senior Specialist – Total Search – SEM, CVS Health

CVS Health

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

46988.00 - 112200.00 USD / Year

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Job Description:

The Total Search Senior Specialist will be responsible for day-to-day management, support and participation within the Search Center of Excellence, building capabilities around activating a total search strategy to drive business results. Primary focus is on leveraging data and analytics to drive tangible and material retail results such as incremental sales (Front Store / Ecomm / Omni), prescriptions and vaccinations (Pharmacy), clinic visits (Minute Clinic), and adoption of health services.

Job Responsibility:

Day-to-day management, support and participation within the Search Center of Excellence
Building capabilities around activating a total search strategy to drive business results
Leveraging data and analytics to drive tangible and material retail results
Orchestrating large-scale SEM programs anchored in data and managed and optimized with rigorous analytics
Utilizing advanced analytical thinking, leverage existing data sources, and unearth insights to drive overall search results for the organization
Collaborating with SEO teams to continuously evaluate search marketing strategies
Developing hypothesis based on data trends and design tests to unlock new areas of growth
Developing business cases that support the opportunities for increased investment in the channel
Working directly with the Omnichannel Marketing Strategy and Ecommerce teams to pursue the broader digital growth agenda
Working directly with internal media professionals to drive the execution of strategies

Requirements:

3 years + of paid search experience with an emphasis on results-oriented programs and history tying ‘brand marketing’ and ‘performance marketing’ together
Retail/Ecomm experience with a proven track record driving results with Shopping campaigns (PLAs, LIAs)
Advanced knowledge of one or more SEM tools, as well as in-platform experience with Google & Microsoft Ads, SA360 and Adobe
Experience using data and metrics to measure impact, determine improvements and optimize search performance
Understanding of automation, search audiences, privacy regulations and experience optimizing towards CPA or ROAS goals
Involvement with SEO and Product teams to maximize outcomes from Total Search strategies
Understands and comfortable with data and technology that facilitates audience targeting, triggering, and measurement
Strong project management, problem-solving and communication skills with the ability to work across multiple initiatives

Nice to have:

Track record of developing innovative and successful data-driven search strategies
Collaborative spirit and disposition with internal and external constituencies
Self-starter and problem-solver who can work both on a team and independently
Emphasis on consumer brands and retail categories
Knowledge or experience with SEO or holistic search strategy a plus
Retail experience preferred, working with product-centric search campaigns
MBA

What we offer:

Affordable medical plan options
401(k) plan (including matching company contributions)
Employee stock purchase plan
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
Paid time off
Flexible work schedules
Family leave
Dependent care resources
Colleague assistance programs
Tuition assistance
Retiree medical access

Additional Information:

Job Posted:
April 24, 2025

Expiration:
May 05, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Senior Specialist – Total Search – SEM