Senior Specialist – Digital Marketing, Social & Paid Media

• Develop and execute a comprehensive social media strategy aligned with brand values and business goals for globally focused animal health brands
• Build, engage, and grow audiences across Facebook, Instagram, and LinkedIn through compelling, story-driven content
• Conduct audience research and apply psychological insights to craft content that connects authentically with veterinary and customer communities
• Maintain and optimize a content calendar that aligns with campaign objectives, key events, and brand initiatives
• Monitor conversations, respond to community engagement, and build meaningful relationships with audiences
• Plan and manage paid social, search, and display campaigns to maximize reach, visibility, and return on ad spend (ROAS)
• Oversee media planning, campaign setup, optimization, and performance analysis
• Develop data-driven recommendations for budget allocation and performance improvement
• Track and report campaign ROI, engagement trends, and optimization strategies
• Capture and produce original photo and video content at live events (including wet labs and other veterinary field events)
• Edit and publish high-quality multimedia content that reflects brand authenticity and professionalism
• Work collaboratively with Creative Services to bring ideas from concept to execution
• Quickly act on real-time trends and opportunities to enhance audience engagement and brand presence
• Adapt social media content for other marketing channels such as websites and email campaigns
• Use analytics tools to measure and report on the effectiveness of campaigns
• Provide actionable insights and performance summaries to guide data-driven improvements
• Evaluate both qualitative and quantitative metrics — engagement, reach, growth, and business impact

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field, or equivalent professional experience
• 4–6 years of hands-on digital marketing experience, including: Paid and organic social media strategy
• Content creation and storytelling
• Campaign management, analysis, and reporting
• SEM/SEO, display advertising, retargeting, and web analytics
• Experience with cross-functional campaign execution and collaboration across teams
• Prior work in the animal health, veterinary, or medical industries strongly preferred
• Comfort with medical or procedural content (including cadaver-based training materials)
• Expertise in paid digital campaign platforms and social media tools (Meta, LinkedIn Ads, Google Ads, etc.)
• Advanced knowledge of Google Analytics, Tag Manager, and digital reporting suites
• Experience in photography, videography, and video/photo editing
• Familiarity with HTML/CSS and web publishing best practices (a plus)
• Strong understanding of social media algorithms, trends, and engagement strategies
• Ability to craft narratives that drive emotional connection and measurable business results
• Strategic thinker with strong creative instincts
• Confident communicator and collaborator who can influence without formal authority
• Comfortable with ambiguity and fast-paced, evolving environments
• Highly analytical, self-driven, and results-oriented
• Passionate about creating authentic, community-focused digital experiences
• Candidates must provide a portfolio or examples of work demonstrating: Social channels managed or grown – with performance metrics (growth rate, engagement, impressions)
• Creative samples (photos, videos, or posts)
• Demonstration of both qualitative impact (engagement, storytelling) and quantitative outcomes (reach, engagement rates, conversions, ROI)

Familiarity with HTML/CSS and web publishing best practices

• Medical, dental, and vision coverage
• Life and disability insurance
• Additional voluntary benefits