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Appian is seeking a Senior Solutions Marketing Lead, to own the messaging and marketing strategy for Supply Chain. This is a critical role in positioning Appian to win in a highly competitive market worldwide. You will advocate for the buyer(s) internally and own the positioning of our products externally.
Job Responsibility:
Define and execute a holistic marketing plan to differentiate Appian in Supply Chain
Own and maintain the personas and foundational messaging frameworks
Maintain a deep understanding of Appian’s product capabilities and differentiators, our competitive landscape, and the pain points, trends, and buying triggers for Supply Chain
Apply rigor, discipline, and an analytical mindset to measure program effectiveness against pipeline and revenue goals
Deliver unified solution narratives that align with horizontal messaging themes
Act as the subject matter expert and storyteller, delivering thought leadership, proof points, customer stories, speaking engagements, and playbooks
Equip Appian GTM functions and global teams to ensure everyone is telling a consistent and impactful story
Requirements:
Bachelor's degree in Marketing, Business, or a related field
7+ years of product, industry, or solution marketing experience in B2B SaaS environments
Excellent writing skills
An analytical mindset and the ability to use data to inform program planning, execution, and optimization
A proven track record of developing strategies and tactics to drive brand awareness and demand generation
An ability to operate as a strong cross-departmental leader
Demonstrated ability to work across functions, be a team player, and thrive in a highly collaborative and matrixed environment
A portfolio of programs you’ve built and executed, including messaging frameworks, sales playbooks, and launch plans
Nice to have:
MBA is a plus
Prior Supply Chain experience is strongly preferred
Experience with related technologies—including artificial intelligence (AI), automation, business process management (BPM), case management, Platform-as-a-Service (PaaS), and data fabric—a plus
What we offer:
Health coverage
Employee Assistance Program (EAP) with free mental health support