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Senior Solutions Marketing Lead, Supply Chain

United States, McLean · Job Posted January 31, 2026
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Job Description

Appian is seeking a Senior Solutions Marketing Lead, to own the messaging and marketing strategy for Supply Chain. This is a critical role in positioning Appian to win in a highly competitive market worldwide. You will advocate for the buyer(s) internally and own the positioning of our products externally.

Job Responsibility

  • Define and execute a holistic marketing plan to differentiate Appian in Supply Chain
  • Own and maintain the personas and foundational messaging frameworks
  • Maintain a deep understanding of Appian’s product capabilities and differentiators, our competitive landscape, and the pain points, trends, and buying triggers for Supply Chain
  • Apply rigor, discipline, and an analytical mindset to measure program effectiveness against pipeline and revenue goals
  • Deliver unified solution narratives that align with horizontal messaging themes
  • Act as the subject matter expert and storyteller, delivering thought leadership, proof points, customer stories, speaking engagements, and playbooks
  • Equip Appian GTM functions and global teams to ensure everyone is telling a consistent and impactful story

Requirements

  • Bachelor's degree in Marketing, Business, or a related field
  • 7+ years of product, industry, or solution marketing experience in B2B SaaS environments
  • Excellent writing skills
  • An analytical mindset and the ability to use data to inform program planning, execution, and optimization
  • A proven track record of developing strategies and tactics to drive brand awareness and demand generation
  • An ability to operate as a strong cross-departmental leader
  • Demonstrated ability to work across functions, be a team player, and thrive in a highly collaborative and matrixed environment
  • A portfolio of programs you’ve built and executed, including messaging frameworks, sales playbooks, and launch plans

Nice to have

  • MBA is a plus
  • Prior Supply Chain experience is strongly preferred
  • Experience with related technologies—including artificial intelligence (AI), automation, business process management (BPM), case management, Platform-as-a-Service (PaaS), and data fabric—a plus

What we offer

  • Health coverage
  • Employee Assistance Program (EAP) with free mental health support
  • Life and disability insurance
  • Employee Stock Purchase Program (ESPP)
  • A retirement/pension plan
  • Wellness dollars
  • Tuition reimbursement
  • Family-forming benefits

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