Senior Solutions Marketing Lead, Finance

• Define and execute a holistic marketing plan to differentiate Appian in Finance and capture mindshare of our target buyers
• Own and maintain the personas and foundational messaging frameworks that serve as the 'source code' for all internal and external content
• Maintain a deep understanding of Appian’s product capabilities and differentiators
• our competitive landscape
• and the pain points, trends, and buying triggers for Finance
• Apply rigor, discipline, and an analytical mindset to measure program effectiveness against pipeline and revenue goals
• Deliver unified solution narratives that align with horizontal messaging themes while demonstrating the domain fluency needed to win in Finance
• Act as the subject matter expert and storyteller, delivering thought leadership, proof points, customer stories, speaking engagements, and playbooks that establish Appian as a winning solution for Finance
• Equip Appian GTM functions and global teams to ensure everyone is telling a consistent and impactful story across all activities and channels

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus
• 7+ years of product, industry, or solution marketing experience in B2B SaaS environments. Prior Finance experience is strongly preferred
• Excellent writing skills, including the ability to express technical concepts in the form of crisp, value-based messages
• An analytical mindset and the ability to use data to inform program planning, execution, and optimization
• A proven track record of developing strategies and tactics to drive brand awareness and demand generation within specific target segments or verticals
• An ability to operate as a strong cross-departmental leader to set vision and direction, drive toward action, measure results, and hold key stakeholders accountable
• Demonstrated ability to work across functions, be a team player, and thrive in a highly collaborative and matrixed environment
• A portfolio of programs you’ve built and executed, including messaging frameworks, sales playbooks, and launch plans

Experience with related technologies—including artificial intelligence (AI), automation, business process management (BPM), case management, Platform-as-a-Service (PaaS), and data fabric—a plus

• Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires
• Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education
• Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups
• Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more