Senior Solutions Marketer Job at Lovable

Job Description

As a Senior Solutions Marketer at Lovable, you will be the strategic engine behind how we tell the story of what's possible with our platform — across audiences, use cases, verticals, and company segments. This is not a role scoped to a single industry or buyer persona. We need a versatile, experienced marketer who can move fluidly between the solo entrepreneur building their first MVP and the enterprise innovation team transforming how their organization ships software. And crucially, this person needs to think like a product marketer at their core — deeply understanding the product, the technology, and the competitive landscape — while serving as the translation layer that turns that knowledge into narratives, campaigns, and enablement that move markets. It's a bit of a unicorn role, and we know it.

Job Responsibility

Develop and own Lovable's solutions positioning and messaging framework across key audiences: individual creators, startups, SMBs, and enterprise teams spanning multiple verticals and use cases
Lead narrative development for how Lovable shows up in market — crafting the stories, frameworks, and positioning that connect our platform's capabilities to the outcomes different audiences care about
Design and execute integrated marketing campaigns that span content, digital, events, and sales enablement — driving measurable awareness, engagement, and pipeline
Partner with product and engineering to deeply understand the roadmap, the technology under the hood, and the competitive landscape — developing the product fluency needed to be a credible voice with technical and non-technical audiences alike
Collaborate with GTM teams to develop segment-specific messaging, PLG campaigns, and enablement materials that accelerate deal velocity across segments
Build and maintain a library of use case narratives, customer proof points, and competitive positioning assets that the broader marketing and sales organization can leverage
Work with content and community teams to develop thought leadership that positions Lovable at the center of conversations around AI-powered development, the future of software creation, and the democratization of building
Identify and prioritize emerging verticals, personas, and use cases — conducting market analysis, synthesizing customer and sales signal, and developing the go-to-market playbooks to unlock them
Help define and refine Lovable's ICP across segments — partnering with GTM and product teams to understand where we have the strongest fit, where there's white space, and where to place our next bets
Report on campaign and messaging performance, using data to iterate on what's working and to inform strategic priorities
Continuously experiment with AI tools and workflows to accelerate your own output — from research and competitive analysis to content production and campaign operations — and share what works with the broader team

Requirements

8+ years of marketing experience with significant time spent in solutions marketing, product marketing, or integrated campaign roles at B2B SaaS or developer-focused companies
Think like a product marketer first — you want to deeply understand the product, the technology, and the competitive landscape before you write a single word of copy. You're the kind of person who reads the docs, talks to engineers, and uses the product yourself
Are a genuinely strong writer who can craft narratives that are clear, compelling, and differentiated — whether it's a positioning doc, a launch blog post, or a campaign brief
Thrive in a 0-to-1 environment — you can build processes where none exist, navigate ambiguity, and operate with speed in a fast-scaling organization
Are an adaptable generalist with depth across multiple marketing functions: messaging and positioning, campaigns, content strategy, sales enablement, and analytics
Have experience marketing to multiple audience segments simultaneously — you know how to flex tone, channel, and message for different buyers without losing a cohesive brand narrative
Are analytically sharp — you can synthesize market data, customer insights, and sales signal to identify ICP fit and white space opportunities, and turn those findings into actionable go-to-market plans
Excel at cross-functional collaboration — you're comfortable being the connective tissue between product, GTM, content, and leadership teams
Have a strong product intuition and genuine technical curiosity — you can quickly understand how things work under the hood and translate that understanding into customer value. You don't need to be an engineer, but you should be comfortable in technical conversations and energized by learning how the product is built
Are passionate about AI, the future of software creation, and the idea that building should be accessible to everyone
Think in systems — you default to building repeatable processes and scalable frameworks rather than one-off outputs, and you actively experiment with AI tooling to make yourself and your team faster and sharper

Nice to have

Have experience at a high-growth, product-led growth (PLG) company where self-serve and enterprise motions coexist
Have marketed developer tools, no-code/low-code platforms, or AI products — and understand the nuances of speaking to both technical and non-technical audiences
Show a track record of building marketing programs from scratch at a growth-stage company, including defining the first messaging frameworks and campaign playbooks
Possess experience with event marketing, executive thought leadership programs, and analyst relations
Have worked in or closely with European tech companies and understand the dynamics of scaling from a European HQ into a global market
Demonstrate a portfolio of narrative or positioning work they're proud of — launch materials, campaign strategies, messaging documents, or long-form content

What we offer

Competitive compensation and benefits
Flexible working environment with offices in San Francisco, New York, Stockholm, and London

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