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As a Senior Software Product Manager - eCommerce, this individual is responsible for leading the exploration, definition, implementation and execution of the GM Energy eCommerce site, in partnership with peer Product Managers, business stakeholders, technical counterparts and creative agencies. This role will work cross-functionally and oversee the ongoing management of the website, primarily focused but not limited to the front-end experience and marketing website. They will play a critical role in identifying, defining, managing cross-functionally, and executing the integration of various teams and solutions into the GM Energy eCommerce experience and customer journey, including but not limited to our GM Energy marketing, sales and GTM teams, GM brand teams, CRM teams, and other internal and external partners. This position requires someone who is a self-starter, fast learner and always thinks customer first. We are searching for an individual who can effectively prioritize and thrive in an ambiguous / fast-paced environment. The successful candidate for this role will be passionate about customer experience, understand eCommerce and digital best practices, and bring innovative ideas for how to aid in EV adoption and support customers shopping and buying energy products and services.
Job Responsibility
Lead the exploration, definition, implementation and execution of the GM Energy eCommerce site
Own strategy and roadmap for the platform alongside the Software Product Management, eCommerce team
Ownership and implementation of the front-end platform
Partner with business stakeholders to shape ideas, develop creative briefs, and refine designs with creative agency teams
Lead creative and content workstreams through stakeholder and legal reviews, feedback management, testing / QA, and launch prioritization
Explore, define, write, prioritize, and manage product features
Understand and champion the customer needs
Participate in Refinement, Sprint and PI planning, sprint demos and program syncs
Conduct effective project updates for stakeholders
Identify and implement strategies to grow engagement among users
Establish program measurement (KPIs, reporting) and monitor site analytics and performance
Lead usability / A/B testing and personalization efforts
Perform research and collaborative exploration on new ideas / initiatives
Partner with IT-DEV and QA teams to ensure comprehensive user acceptance testing
Follow GM standard software development and deployment processes
Support broader GM Energy strategies and projects
Instill a culture of organizational excellence
Establish a strong, effective, & empathetic rapport with teams across-company
Ensure a culture of performance
Develop and present GM internal leadership updates
Launch with excellence, celebrate success, learn from failure
Champion brand & dealer integration
Meaningfully champion diversity, equity, and inclusion
Requirements
5+ years' experience in product management, marketing, program management, and/or customer experience
Bachelor’s degree or equivalent experience required
Working knowledge of Jira Align/Jira, Adobe
Familiarity with EV and energy trends, industry, and competitive landscape
Strong written and verbal communication skills, including demonstrated ability to report and present to senior leadership on a frequent basis