Senior Software Engineer, Marketing Systems

• Build and maintain SFMC assets following established patterns
• contribute improvements
• deliver features with high reliability.
• Implement SFMC integrations with upstream and downstream systems (e.g. CRM, CDP, Data Lakehouse/Snowflake) via API’s, connectors, ETL/ELT jobs and eventing
• maintain and monitor data flows
• troubleshoot issues.
• Implement and monitor deliverability best practices (SPF/DKM/DMARC) preference management, list hygiene, bounce/complaint handling, and email-safe templating patterns.
• Build and maintain landing pages, reusable components and secure lead capture forms in WordPress/Drupal/Webflow
• ensure performance and accessibility
• follow templates and standards.
• Implement tracking and analytics instrumentation
• support experimentation setup.
• Partner with BI/Data to model audiences, segments and funnels
• build campaign dashboards and “always on” metrics (open/click/convert, sendability, retention, LTV) with clear QA gates.
• Follow compliance guidelines and implement compliant solutions.
• Implement secure coding practices
• follow established processes.
• Participate in reviews, provide input, mentor junior teammates occasionally.
• Translate requirements into solutions with support from Staff-level leaders.
• Project-level ownership (features, flows, campaigns).
• Works independently on well-scoped work
• escalates complex architectural questions.
• Engineer solutions that meet CANSPAM, GDPR/CCPA, and HIPAA expectations where applicable
• follow Sequel SDLC, documentation, and audit guardrails (e.g., Part 11/GxP as required by process).

• Bachelors’ degree in Computer Science or related field, or equivalent combination of education and work experience
• 5+ years of experience in software engineering
• 3+ years of experience with hands-on enterprise email marketing platforms (SFMC preferred)
• 3+ years of experience implementing SFMC solutions: delivering components, journeys, automations and pages.
• Experience with building Pages, Microsites, Forms and form Processing
• Strong HTML/CSS (email), JavaScript, AMPscript/SSJS, SQL skills
• Familiar with MC API’s, SFTP and AMPscript
• Follows CI/CD, version control and test automation
• CMS expertise in WordPress and Drupal (Webflow a plus)
• experience building secure forms and landing pages
• Production experience integrating marketing platforms with CRM/CDP/data lakes
• strong data modeling and ETL/ELT skills
• Knowledge of SQL with complex data extensions, data views and relationships in Salesforce Marketing Cloud
• Ability to clearly communicate complex technical concepts to non-technical stakeholders

Webflow a plus

• 401k plan, featuring a 6% company match and 100% immediate vesting
• capped out-of-pocket insulin costs and GLP-1 coverage across all plans
• variety of Meritain health insurance plans
• Flexible Spending Accounts (FSAs) or Health Savings Account (HSA)
• vision and dental coverage
• voluntary options such as long-term disability, accident, critical illness, hospital indemnity, and discounts for pet care
• employer-paid short-term disability and life insurance
• flexible PTO
• generous paid holidays
• Flex Time options