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The role is accountable for the strategic direction of our social content for a major Global Account, predominantly in motion and video and with a focus on executing social content at scale. You are a social content expert, fluent in best-practice and with the credibility to represent this knowledge in a client facing role.
Job Responsibility:
Accountable for the strategic direction of our social content for a major Global Account, predominantly in motion and video and with a focus on executing social content at scale
Be the eyes and ears of what is happening across the social platforms, identifying upon quick glance what works and what doesn’t on social
Responsible for the delivery of best-in-class & platform ready content
In charge of injecting strategic thinking, insights and trends into our Creative and Production Team’s and Processes
Responsible for the operational excellence of our social content product, leading and consulting our team’s and client’s to create better creative work
Work hand in hand with our Video Editors and AI Team
‘Close-the-loop’ with our content, keeping our creative accountable, ensuring that we optimising and iterating based on performance data and other valuable metrics
Comfortable liaising with a range of stakeholders across the social process – including Global counterparts, Media agencies and the Platform’s direct
Requirements:
Strong understanding of social content strategy, including platform-specific best practices (e.g., TikTok, Instagram, YouTube, etc.)
Familiarity with modular production, virtual production, and AI-driven content creation
Ability to safeguard creative freedom while maintaining brand consistency and quality standards
Demonstrated ability to develop unique creator propositions and integrate them into broader service offerings
Experienced in Social media platforms (e.g., Meta Blueprint, Google Ads, TikTok for Business)
A strong portfolio or case studies showcasing experience in social content strategy and execution
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