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Time Out Group Plc Logo Time Out Group Plc · Media

Senior Social Strategist

United Kingdom, London · Job Posted March 03, 2026
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Job Description

Time Out is looking for a strategic, culturally plugged-in Senior Social Strategist to help shape the next chapter of our social and video presence. This is a senior role at the heart of Time Out’s Social & Video team, where strategy meets creativity and insight meets cultural storytelling. You’ll lead the optimisation and growth of our social channels across London & Travel, ensuring our content is best-in-class, platform-native and built for how audiences actually consume culture today. This isn’t a desk-only strategy role. We’re looking for someone who understands performance and platform mechanics, but who is also excited by content creation, confident contributing ideas, filming when needed and occasionally stepping in front of the camera to represent the brand. Time Out Social is fast-moving, collaborative and genuinely fun. We cover the best of the city, food, drink, theatre, film, travel and the people shaping culture and we’re building social output that reflects that energy.

Job Responsibility

  • Lead the strategic performance and growth of Time Out’s social channels (London & Travel)
  • Own publishing strategy and execution, ensuring content is delivered at the optimal time, frequency and format for each platform
  • Analyse audience behaviour and platform insights to continuously improve reach, engagement and content performance
  • Develop structured testing frameworks to refine content packaging and distribution strategies
  • Partner closely with editorial teams to ensure content is socially optimised without compromising quality or brand voice
  • Help shape social-first formats that can scale across platforms
  • Identify opportunities to turn standout editorial moments into high-performing social franchises
  • Contribute actively to content creation across platforms, including filming, scripting and shaping social-first formats
  • Be confident appearing on camera where appropriate, whether fronting explainers, hosting short-form formats or representing Time Out at events
  • Capture and direct social-first, phone-shot content on location when required
  • Stay closely connected to cultural moments and platform trends to keep Time Out at the forefront of what’s happening
  • Own and manage the social publishing calendar across platforms
  • Balance planned, reactive and trend-led content
  • Ensure consistent, high-quality output across Instagram, Facebook, TikTok and YouTube.

Requirements

  • Significant Experience in social media strategy and platform optimisation
  • Strong understanding of Meta, TikTok and YouTube mechanics
  • Proven ability to grow audiences through data-informed decision making
  • Deep knowledge of platform algorithms and content distribution strategies
  • Confident on camera and comfortable filming social-first content when required
  • Experience working cross-functionally with editorial and creative teams
  • Passionate about culture, cities and the stories that bring them to life.

What we offer

  • Competitive holiday, an extra day Birthday leave
  • Complimentary tickets to events and shows
  • Staff socials & happy hours
  • Hybrid working
  • Electric Car Scheme
  • Enhanced Maternity
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