Senior Social Media Strategist Job at Backbone Media (Carbondale, Denver)

Job Description

At Backbone, we live by the mantra that passion drives results. We partner with leading lifestyle brands to drive growth through integrated marketing and strategic communications. We work with brands we believe in and pair our teammates with brands that match their interests and expertise. When you join our team of smart, driven marketers, you’ll become part of an extended work family—brought together by a passion for the outdoors and a commitment to delivering great work for great brands. We are seeking candidates based in Carbondale, CO or Denver, CO. The Job: As a Senior Social Media Strategist (SSMS), you will be responsible for driving strategy and execution across all aspects of social media for our clients. The SSMS serves as the primary client contact, developing and executing the social strategy for 3-5 clients. Both positions report to a Social Media Director. The ideal SSMS has proven social media marketing experience working for an agency and/or a brand. S(he) possesses a strong desire to join and be a leader at a best-in-class agency.

Job Responsibility

Drive strategy and execution across all aspects of social media for our clients
Serve as the primary client contact, developing and executing the social strategy for 3-5 clients
Report to a Social Media Director
Develop and execute community management and influencer marketing strategies for Backbone's clients
Be a client-facing account team member who collaborates across internal and external stakeholders to effectively manage the timely delivery of excellent work
Contribute to and/or lead compelling presentations to client teams and stakeholders
Contribute to the development of Backbone’s Influencer and Creator network, driving campaigns end-to-end, from partner curation and creative briefs to tracking and reporting
Identify content needs and strategically source assets to maintain a strong content pipeline
Manage and optimize budgets and cash flow for dynamic creator and influencer campaigns
Leverage Backbone’s tech stack to enhance influencer and social channel performance, reporting, and management
Stay abreast of industry trends and research, fostering thought leadership to help clients navigate the dynamic digital landscape

Requirements

Bachelor's degree
SSMS: 3-6 years of social media marketing experience
Agency or Brand experience strongly preferred
A solid understanding of all aspects of social media marketing and community management, including content curation, copywriting, content sourcing, scheduling, engagement, tracking, and reporting
Ability to thrive in, and enhance, a hybrid-remote team environment while also working independently and utilizing available resources effectively
Critical thinker and strategic decision-maker with the ability to adapt to the social media landscape
Understanding of user behavior across multiple platforms, including Meta, TikTok, YouTube, and LinkedIn
Experience using social media management, influencer marketing, and listening platforms such as Sprnklr, CreatorIQ, and BrandBastion
Adept at trend-spotting to identify opportunities and stay on top of the latest changes in social media trends
Strong design aesthetic and understanding of visual storytelling
ability to use social-first design tools, including Adobe Express suite to enhance content as needed
Excellent presentation and client communication skills, with the ability to engage at all levels of an organization
Highly detail-oriented with strong time management skills
Strong interpersonal skills to establish and maintain effective relationships across departments and with external partners
Willingness to learn, adapt, and challenge the status quo

What we offer

Medical coverage (including Employer 100% paid option)
Dental coverage
Vision coverage
401 (k) match
Wellness benefit
Professional development/education assistance
Paid volunteer hours
Parental leave
Flexible schedule
Company-wide offsites
Remote/hybrid workplace

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Senior Social Media Strategist

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