Senior Social Media Specialist Jobs

Senior Social Media Specialist

Cella

Location:
United States , Atlanta

Category:
-

Contract Type:
Contract work

Salary:

38.00 - 48.00 USD / Hour

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Job Description:

We are seeking an analytical and growth-oriented Senior Social Media Specialist to support our client with B2B social media strategy and lead their influencer partnerships, driving awareness and adoption within the professional trades (Contractors, Electricians, Plumbers). This is an exciting, high-impact contract role designed for an individual who can transform technical product details into compelling, performance-driven social content. This role is centered on strategic leadership and performance optimization, not just day-to-day content creation. You will architect our social presence for a professional audience, emphasizing product performance and real-world application of their products (power & industrial tools).

Job Responsibility:

Lead & Strategize: Develop the overall social media strategy and oversee editorial planning, ensuring all content aligns with company values and product launch timelines
Champion Influencers: Cultivate and manage high-level relationships with micro and macro influencers, ensuring their campaigns accurately showcase technical capabilities and product performance
Optimize Performance: Analyze KPIs, translate performance data into actionable insights, and manage paid social media advertising (Meta, TikTok, Instagram, and others) to optimize content and maximize ROI
Collaborate for Content: Partner with product and marketing teams to transform technical specifications into visually engaging social media narratives and campaigns that drive engagement and conversions

Requirements:

Minimum 3-5 years of professional experience in social media marketing
Proven expertise in Influencer Management, including selecting appropriate partners, campaign management, and aligning content with brand goals
Demonstrated experience managing multi-platform social media (Facebook, Instagram, TikTok, YouTube Shorts) and running paid ad campaigns on Meta and TikTok
A strong portfolio demonstrating the ability to translate technical specifications/industry related topics and B2B product performance into professional, non-lifestyle content for audiences like contractors and trade professionals
Proven experience in the industrial or professional tools/trade sector
Advanced proficiency with social media analytics platforms to guide strategy

What we offer:

medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan

Additional Information:

Job Posted:
December 26, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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