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We are seeking a strategic and creative Social Media Specialist to lead the development and execution of organic and paid social media campaigns for VOIS and Vodafone Business Partners. Based in Budapest, this role involves defining content strategies, overseeing content production, managing paid campaigns, and delivering performance insights. The individual will collaborate with cross-functional teams, mentor junior specialists, and contribute to social media governance and crisis management.
Job Responsibility:
Define and advise on social media content strategies, including campaign goals, channel selection, content types, and KPIs
Oversee and review post copy created by other specialists to ensure alignment with strategic objectives
Collaborate with designers to produce visual content such as images, videos, and infographics
Manage scheduling and publishing of posts when required
Monitor and analyse competitor performance using tools like Brandwatch and Emplify
Set up and optimise paid campaigns across platforms including LinkedIn, Facebook, and X
Conduct A/B testing and report findings to Business Partners
Track and report campaign performance based on defined KPIs
Govern access to social media channels and Ads Managers, ensuring proper billing and security
Identify and manage social media crises in collaboration with PR and Legal teams
Build customer personas and social profiles to inform content strategies
Identify influencers and propose collaborative strategies to support campaign goals
Deliver training sessions on social media best practices, social selling, and personal branding
Mentor junior and experienced specialists on emerging trends and best practices
Requirements:
5+ years of experience in social media management or community management, preferably in B2B environments
BA degree in marketing, communications, or a related field
Proficient in English, with strong written and verbal communication skills
Skilled in MS Office applications and social media tools
Creative, organised, and able to work under pressure
Experienced in delivering presentations and collaborating across global teams
A team player with strong relationship management and mentoring capabilities
What we offer:
Lead strategic social media initiatives with global impact
Collaborate with diverse teams and influence brand presence across platforms
Opportunity to mentor and shape the future of social media talent
Exposure to advanced tools and governance practices
Be part of a team that values innovation, simplicity, and trust