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We are seeking a Senior Social Media Specialist to help shape the future of 1Password’s global social media presence, with a focus on our consumer and enterprise password manager businesses, sports marketing, partner/channel, and our employer brand. You’ll play a key role in building brand love, driving awareness, and bringing our products, campaigns, and partnerships to life through creative, social-first storytelling.
Job Responsibility:
Build and scale brand love: Run consumer-led social campaigns that reinforce trust, awareness, and emotional connection to the 1Password brand
Elevate the password manager business: Drive visibility and understanding of 1Password’s consumer and enterprise password manager through clear, compelling, and approachable storytelling
Sports marketing and partnerships: Support and activate our sports marketing programs and brand partnerships with social-first thinking, creative execution, and real-time engagement
Channel marketing/partnerships: Support and activate our partner programs with relationship building, social-first thinking, creative execution, and real-time engagement
Campaign and program support: Collaborate with communications, product marketing, brand, partnerships, creative, and people teams to support launches, campaigns, and ongoing brand initiatives
Employee advocacy and internal alignment: Work with internal stakeholders to amplify company news, product moments, and culture storytelling externally
Strengthen our employer brand: Help shape how 1Password shows up as an employer on social, highlighting our people, culture, values, and employee experiences
Content development: Create standout copy and social-first assets like videos, carousels, and campaign concepts that simplify ideas and spark conversation
Channel execution and management: Own day-to-day social publishing, engagement, and moderation across key channels, ensuring content quality, consistency, and strong performance
Community engagement: Actively listen, engage, and participate in relevant conversations, helping 1Password show up authentically and grow its community
Measurement and reporting: Track KPIs, report on performance, and bring forward insights and recommendations to strengthen our social strategy over time
Requirements:
Audience-aware storytelling: An exceptional writer and editor who can adapt tone and messaging for a wide range of audiences
Consumer and B2B SaaS experience: 3+ years managing social channels and campaigns for a global brand, with experience spanning consumer marketing and B2B SaaS
Cross-platform strategy and execution: Proven experience developing channel strategies and publishing content across LinkedIn, Instagram, X, Reddit, Threads, Mastodon, Facebook, and emerging platforms
Social-first content creator: Skilled at creating high-quality social copy and assets, including carousels, short-form video, and motion-friendly concepts
Video-forward and creatively confident: Comfortable creating video content yourself and directing others
Creative collaboration: Experience partnering closely with brand and creative teams to develop campaigns, activations, and content series
Employee advocacy experience: Experience managing or contributing to employee advocacy programs and empowering employees to show up authentically on social, using tools like Sprout Social
Insights-driven mindset: Ability to interpret social analytics, spot trends early, and use performance insights to refine strategy
Proactive and resourceful: A self-starter who actively seeks out stories, opportunities, and moments to engage
Nice to have:
Cybersecurity experience is a plus
What we offer:
Health and wellbeing: Maternity and parental leave top-up programs