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Bath and Body Works Logo Bath and Body Works · -

Senior Social Media Specialist – International

United States, Columbus Employment contract 73000.00 - 107800.00 USD / Year · Job Posted May 27, 2026
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Job Description

At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully. The Senior Social Media Specialist supports the development and execution of Bath & Body Works’ social media strategy across owned social channels. This role is responsible for creating engaging content, handling global calendars, supporting global product launches and campaigns, monitoring performance analytics, and collaborating cross-functionally with creative, PR, influencer, ecommerce, and merchandising teams. The role requires strong project management, trend awareness, copywriting, and community engagement skills, with the ability to complete fast paced campaigns in a highly collaborative retail environment.

Job Responsibility

  • Develop strategic social media (Organic) plans on behalf of the brand, including (but not limited to) Facebook, Instagram, Pinterest, YouTube, Tik Tok and emerging channels
  • Coordinate social content for product launches, seasonal campaigns, partnerships, and brand moments for global franchise partners
  • Partner with creative, digital marketing, merchandising, and ecommerce teams to align messaging and campaign timing
  • Develop social briefs, content calendars, and campaign recaps
  • Monitor trends, viral moments, platform updates, and competitor activity to find opportunities
  • Track and report social performance metrics, engagement, reach, and conversion insights
  • Develop influencer and creator campaigns
  • Support community management and brand voice consistency across global accounts
  • Manage multiple projects simultaneously in a fast-paced retail environment
  • Present campaign results and recommendations to leadership stakeholders
  • Support team in delivery process including collecting links and document fonts for all creative released to franchise partners
  • Support in-house photoshoots including shot lists and post-production process with graphic design team execution

Requirements

  • Bachelor's degree in Marketing, Communications, PR, Journalism, or related field
  • 4–6+ years of experience in social media marketing, digital marketing, or brand communications
  • Experience managing social campaigns for consumer, retail, beauty, fashion, or lifestyle brands preferred
  • Ability to think innovatively and creatively and change course as needed to achieve desired results
  • Strong understanding of TikTok, Instagram, Meta platforms, and emerging social trends
  • Experience with social scheduling and analytics tools (Sprinklr, Sprout Social, Later, Dash Hudson, etc.)
  • Excellent copywriting, communication, and presentation skills
  • Strong project management and organizational abilities
  • Ability to collaborate across cross-functional teams and manage competing priorities
  • Experience working with creative production and campaign development preferred
  • Some travel required

Nice to have

  • Paid social knowledge
  • Influencer marketing experience
  • PR/social integration
  • Creative briefing and feedback
  • Analytics and reporting interpretation
  • Leadership or mentoring experience
  • Experience supporting global or omni-channel campaigns

What we offer

  • Robust medical, pharmacy, dental and vision coverage
  • Access to onsite wellness center and pharmacy located at the Columbus, OH home office
  • 401k with company match and Associate Stock Purchase with discount
  • No-cost mental health and wellbeing support through Employee Assistance Program (EAP)
  • Opportunity for paid time off and paid parental leave
  • Access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance
  • Tuition reimbursement and scholarship opportunities for post-secondary education programs
  • 40% merchandise discount and gratis that encourages you to come back to your senses
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