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A leading company in the advertising and creative content space is hiring a Senior Producer, Paid Social Content. This hybrid role requires working within commuting distance to their Brooklyn headquarters, with in-office presence typically twice a week. The position involves developing bold social media campaigns that effectively engage audiences across multiple platforms.
Job Responsibility:
Lead comprehensive development of paid social video assets tailored for various platforms and audiences
Formulate creative strategies and content formats aligned with marketing goals and platform guidelines
Oversee and mentor freelancers such as designers and copywriters throughout the production process
Review and provide actionable feedback on creative pitches and deliverables, ensuring high standards
Manage platform-specific content calendars to meet strategic objectives and campaign deadlines
Requirements:
Over 8 years of experience creating digital and social media content, with strong paid social advertising knowledge
Proven history managing creative development across multiple social platforms, especially TikTok and YouTube
Experience overseeing freelance creatives and understanding platform-specific best practices
Deep understanding of social content trends, cultural conversations, and performance measurement
Excellent time and project management skills with clear communication and cross-functional collaboration ability