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Robert Half Logo Robert Half · -

Senior Social Media Manager (Paid & Organic)

United States, Arlington · Job Posted May 11, 2026
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Job Description

We’re seeking a Senior Social Media Manager to lead the strategy, execution, and performance of both paid and organic social programs at a national level. This is a high-impact role with the opportunity to build and scale a social media team from the ground up, shaping the long-term vision, structure, and success of the function.

Job Responsibility

  • Own the end-to-end social media strategy across major platforms (Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube, and emerging channels)
  • Lead paid social campaigns, including audience targeting, budget allocation, creative testing, and optimization to drive performance (CPA, ROAS, conversions)
  • Oversee organic social strategy, including content planning, posting cadence, community engagement, and brand voice development
  • Develop and execute integrated national campaigns aligning paid and organic efforts to maximize reach and engagement
  • Build, mentor, and scale a high-performing social media team, establishing processes, best practices, and long-term structure
  • Analyze performance data to generate insights, optimize campaigns, and inform strategy
  • Partner cross-functionally with marketing, creative, and brand teams to develop compelling, platform-native content
  • Stay ahead of platform trends, algorithm changes, and emerging tools to keep the brand competitive

Requirements

  • 8+ years of experience managing paid and organic social programs at scale
  • Proven success leading national or multi-market social campaigns with measurable business impact
  • Experience building or scaling teams, with strong leadership and mentorship capabilities
  • Deep expertise in Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and social management tools
  • Strong analytical mindset with experience interpreting performance data and optimizing accordingly
  • Ability to translate insights into clear, actionable recommendations for stakeholders
  • Strong communication and cross-functional collaboration skills

What we offer

  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan
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