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We're seeking a creative and strategic Social Media Manager to lead social content strategy and development for—and about—Uber's driver and courier community. You'll own the channel strategy as well as the long form and short form content creation designed to educate, inspire, and empower drivers, couriers, and other earner communities. Success in this role comes from being deeply embedded with Driver and Courier Operations, Product, Comms and Policy. You'll build a clear understanding of the issues drivers face and the way regulators, media, and others view gig workers. That context will shape content that strengthens trust and brings platform information to life. You will concept, produce, and distribute videos that highlight driver stories, explain how Uber works, and support open and engaging communication with the people who power the platform.
Job Responsibility:
Develop and execute a Social content strategy for the Earning with Uber Youtube channel
Build a content roadmap aligned to earner needs
Identify and analyze audience trends, algorithm shifts, and opportunities for channel growth
Establish a consistent channel identity
Concept and launch 2–3 original video franchises
Lead end-to-end production of a recurring video podcast
Manage editing workflows
Collaborate with internal teams to source relevant topics
Translate complex product or policy updates into earner-friendly storytelling
Own all publishing processes
Upload and distribute podcast episodes across all audio streaming platforms
Maintain a predictable production calendar
Track and report on KPIs
Optimize content based on performance insights
Conduct regular channel health assessments
Requirements:
5+ years of experience in Social content creation, social video production, or video podcast production
Background in journalism, creator management, or documentary-style storytelling
Proven ability to launch and grow a channel, as well as build a reputable and repeatable franchise series
Hands-on experience with cameras, lighting, audio, and editing workflows (Premiere, Final Cut, or similar)
Nice to have:
7+ years of experience in Social content creation, social video production, or video podcast production
Excellent copywriting and scripting skills for titles, hooks, and narrative structure
Understanding of YouTube analytics, platform algorithms, and content optimization best practices
Experience simplifying complex information into engaging, accessible stories
Comfortable collaborating across teams and managing feedback loops
Strong organizational skills with the ability to manage multiple projects at once
What we offer:
Eligible to participate in Uber's bonus program
May be offered an equity award & other types of comp