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Runyon Saltzman, Inc. Logo Runyon Saltzman, Inc. · -

Senior Social & Influencer Strategist

United States, Rancho Cordova 80000.00 - 100000.00 USD / Year · Job Posted March 04, 2026
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Job Description

The Senior Social & Influencer Strategist leads organic social and influencer strategy across key clients. This role owns day-to-day social and influencer thinking, creative direction, and execution, while helping shape how social integrates into broader paid media, PR, and communications efforts. This is a senior individual contributor with strong platform instincts, sharp creative judgment, and the confidence to bring proactive ideas and POVs — including supporting executive visibility and LinkedIn thought leadership initiatives.

Job Responsibility

  • Lead organic social and influencer strategy across assigned accounts
  • Design platform-native social ecosystems that balance storytelling, community engagement, and measurable outcomes
  • Develop influencer strategies that feel authentic, compliant, and aligned with broader campaign objectives
  • Stay ahead of platform updates, cultural shifts, and creator economy trends impacting strategy
  • Act as an internal authority on what strong, platform-native social looks like
  • Partner with Creative on briefs, formats, tone, and storytelling direction
  • Review content and creator deliverables through a social-first, editorial lens
  • Advocate for intentional, culturally relevant creative that reflects how audiences actually consume content
  • Lead creator discovery, vetting, contracting, and relationship management
  • Manage influencer budgets, timelines, deliverables, and compliance requirements
  • Build and maintain diverse creator networks, including multicultural and Spanish-speaking creators when relevant
  • Ensure all programs align with disclosure, legal, and brand guidelines
  • Develop LinkedIn strategies for executives and client spokespeople
  • Shape executive narratives and thought leadership positioning
  • Translate business priorities and media moments into authentic LinkedIn content
  • Align LinkedIn activity with PR, reputation, and visibility strategies
  • Partner closely with media teams to align social and influencer with paid strategy
  • Collaborate with PR teams on announcements, earned moments, and reputation initiatives
  • Ensure social is fully integrated into broader campaign planning
  • Define meaningful success metrics beyond vanity metrics
  • Analyze performance and deliver clear, actionable recommendations
  • Continuously optimize content, creators, and formats based on insights
  • Serve as a senior day-to-day client contact for social and influencer initiatives
  • Present strategies, creative direction, and performance insights
  • Advise clients on cultural trends, platform changes, and reputational considerations
  • Mentor junior team members as needed
  • Contribute to playbooks, best practices, and scalable systems
  • Help shape the long-term vision for a Social & Influencer practice within the agency

Requirements

  • 6–9+ years of experience in organic social and/or influencer marketing
  • Strong creative judgment and platform fluency across major social channels
  • Experience managing influencer programs end-to-end
  • Confidence collaborating with senior media, creative, and PR leaders
  • Excellent communication and presentation skills
  • Highly proactive, organized, and collaborative

Nice to have

  • Paid Social experience (Meta, LinkedIn, TikTok, etc.) or close partnership with paid teams
  • Bilingual (Spanish/English) strongly preferred, with experience developing or reviewing Spanish-language or multicultural social content
  • Experience supporting executive visibility or thought leadership programs
  • Public sector, higher education, or social-impact client experience
  • Interest in helping build and scale a Social & Influencer department

What we offer

  • Comprehensive health, dental and vision benefits
  • 401(k) plan with employer match
  • Generous paid time off, including 11 paid holidays
  • Professional development support and room to grow
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