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The Senior Social & Influencer Strategist leads organic social and influencer strategy across key clients. This role owns day-to-day social and influencer thinking, creative direction, and execution, while helping shape how social integrates into broader paid media, PR, and communications efforts. This is a senior individual contributor with strong platform instincts, sharp creative judgment, and the confidence to bring proactive ideas and POVs — including supporting executive visibility and LinkedIn thought leadership initiatives.
Job Responsibility:
Lead organic social and influencer strategy across assigned accounts
Design platform-native social ecosystems that balance storytelling, community engagement, and measurable outcomes
Develop influencer strategies that feel authentic, compliant, and aligned with broader campaign objectives
Stay ahead of platform updates, cultural shifts, and creator economy trends impacting strategy
Act as an internal authority on what strong, platform-native social looks like
Partner with Creative on briefs, formats, tone, and storytelling direction
Review content and creator deliverables through a social-first, editorial lens
Advocate for intentional, culturally relevant creative that reflects how audiences actually consume content
Lead creator discovery, vetting, contracting, and relationship management
Manage influencer budgets, timelines, deliverables, and compliance requirements
Build and maintain diverse creator networks, including multicultural and Spanish-speaking creators when relevant
Ensure all programs align with disclosure, legal, and brand guidelines
Develop LinkedIn strategies for executives and client spokespeople
Shape executive narratives and thought leadership positioning
Translate business priorities and media moments into authentic LinkedIn content
Align LinkedIn activity with PR, reputation, and visibility strategies
Partner closely with media teams to align social and influencer with paid strategy
Collaborate with PR teams on announcements, earned moments, and reputation initiatives
Ensure social is fully integrated into broader campaign planning