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We’re looking for a Senior Social Editor to be at the heart of LADbible’s audience growth strategy. You’ll be responsible for distributing trending and breaking news to our global audience, ensuring our journalism reaches the right people, on the right platforms, at the right time. You’ll work closely with journalists and editors to shape a daily publishing schedule, using your editorial judgement and data insight to maximise reach and engagement across social platforms and beyond. This is a fast-paced, social-led editorial role with real impact on the performance of the brand.
Job Responsibility:
Stay ahead of competitors by proactively researching trending news, stories, and viral videos
Identify and champion content that our audience will want to read, watch, or share
Take a 360° approach to sourcing and distributing content across multiple platforms and referrers
Collaborate with social editors, writers, and journalists to develop ideas and improve content performance
Schedule and post content, primarily across Facebook and Twitter
Package articles by writing compelling headlines, captions, and selecting attention-grabbing thumbnails
Monitor performance using social and audience analytics tools, optimising content to maximise reach
Explore and adopt new methods for audience growth across search and other referrers
Bring creativity, initiative, and fresh ideas to the team, contributing to ongoing improvements
Work across a seven-day rota and cover live events as they happen
Requirements:
At least 5 years’ experience in a newsroom or digital publishing environment
Strong knowledge of social media platforms and Google Search
Deep interest in the UK and US news agenda, especially pop culture, trends, and viral stories
Degree in Journalism, Broadcasting, Media, or equivalent experience
Experience selecting content and writing headlines for a digital audience
Clear understanding of trending news and how to turn it into original, engaging stories
Working knowledge of analytics tools such as Google Analytics, Trends, Chartbeat, and NewsWhip
Proven ability to work collaboratively within editorial teams and mentor junior colleagues
Clear examples of successful social campaigns, posts, or articles that drove audience growth
Strong proofreading skills and understanding of journalism law and ethics