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Senior Social & Digital Marketing Manager

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Randstad

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Location:
China , Shanghai

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Category:
-

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Contract Type:
Not provided

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Salary:

800000.00 - 850000.00 CNY / Year
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Job Description:

Senior Social & Digital Marketing Manager - Core Performance & Lifestyle. We are seeking a highly passionate and data-driven digital marketer to own the social and digital strategy for the brand's core performance categories in China. Your core mission is to build a seamless consumer journey, driving engagement, community loyalty, and sales conversion across the key digital touchpoints.

Job Responsibility:

  • Develop the annual social and digital marketing strategy specifically for the core sports and performance category
  • Define the omnichannel role for key local platforms (e.g., Little Red Book/Xiaohongshu, Douyin, WeChat, Tmall) to build consumer journeys from brand awareness to ultimate purchase
  • Oversee the creation and production of high-quality, authentic content
  • Monitor social trends and platform mechanics to maintain trend agility and drive viral amplification
  • Maximize the digital impact of sponsored athletes and KOLs
  • build and nurture strong, authentic relationships within key vertical communities
  • Manage the digital media budget and oversee agency performance for paid social and performance marketing
  • Utilize advanced data analytics to track campaign effectiveness and optimize media buy allocation

Requirements:

  • Minimum of 8 years of experience in social marketing and digital media
  • Experience in the Fashion, Luxury, or Beauty industries is highly preferred
  • Deep, hands-on understanding of China's digital ecosystem is a must
  • Proven experience with strategy and execution on key local platforms, including Little Red Book/Xiaohongshu and Douyin, is required
  • Experience gained directly from a platform-side role (e.g., at Xiaohongshu or Douyin) is a strong advantage
  • Bachelor’s degree or above
  • Proven experience in managing agency relationships and media budgets
  • Ability to craft high-level strategies while remaining hands-on with content creation and execution
  • Fluent in Mandarin and Business English (written and spoken) is mandatory
  • A strong interest in sports, particularly racquet or competitive sports, is a significant plus

Nice to have:

  • Experience in the Fashion, Luxury, or Beauty industries
  • Experience gained directly from a platform-side role (e.g., at Xiaohongshu or Douyin)
  • A strong interest in sports, particularly racquet or competitive sports
What we offer:
  • Competitive package
  • International, dynamic working environment

Additional Information:

Job Posted:
January 04, 2026

Expiration:
March 14, 2026

Employment Type:
Fulltime
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