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Senior Social Creative

United Kingdom, Bath or London · Job Posted February 20, 2026
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Job Description

This is a senior creative role with hands-on responsibility and team leadership. You will own both strategy and execution for organic social, ensuring content is rooted in platform behaviour, audience insight and cultural timing. This role is suited to someone who lives in feeds, understands community behaviour and sees social as an evolving ecosystem, not a campaign channel.

Job Responsibility

  • Lead creative strategy and execution for organic TikTok and Instagram
  • Build structured, insight-led content plans grounded in search intent and audience behaviour
  • Lead ideation sessions, scripting and platform-native storytelling
  • Write and refine hooks, captions and scripts designed for performance
  • Direct shoots and oversee pre-production, including briefs, shot lists and delivery timelines
  • Partner closely with Paid, Influencer and Performance teams to ensure joined-up creative
  • Bring data and cultural insight into creative decisions
  • Mentor and develop junior creatives
  • Stay ahead of trends, algorithm changes and emerging formats

Requirements

  • Proven experience within a social-first agency environment
  • Strong BAU and always-on organic content background
  • Deep understanding of TikTok, Instagram and YouTube performance mechanics
  • Portfolio demonstrating strong ideas, cultural relevance and smart trend adoption
  • Confident leading shoots and shaping content from concept to publish
  • Comfortable working cross-functionally within fast-moving teams
  • Strong understanding of how organic and paid creative align

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