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To evolve The Diary of a CEO into the most iconic and culturally relevant podcast brand on social media. You'll be building DOAC's social presence into a full-spectrum social experience. You’ll lead the strategy, creativity, and execution that builds brand equity, drives deep engagement, and turns short-form content into long-form viewership.
Job Responsibility:
Launch and lead new content pillars beyond podcast clips: original formats, behind-the-scenes, thought leadership, host moments, and cultural commentary, all aligned to the voice and values of the brand
Build a best-in-class social ecosystem that grows audience size, engagement and retention, while driving consistent traffic from social platforms to full episodes on YouTube
Establish a recognisable and differentiated brand identity across all social platforms that scales audience trust, loyalty, and cultural relevance
Requirements:
Demonstrated success scaling large, engaged audiences and managing online communities for major creator, media or entertainment brands
Strong creative ideation skills with experience developing original content formats tailored for social, especially for TikTok, Instagram Reels, YouTube Shorts, X and LinkedIn
Strategic thinking paired with platform fluency, analytics insight, and the ability to connect short-form content to long-form consumption
Nice to have:
You’re as excited by audience signals as you are by storytelling
You’re obsessed with where culture is going, not where it’s been
You prefer systems over guesswork and experiments over opinions
You don’t just know how to make content go viral. You understand how to build brands that matter. You’ve taken social brands beyond basic distribution and transformed them into destination channels
You’re deeply familiar with the creator economy, audience psychology, and storytelling at scale. You bring big ideas, operate with high autonomy, and move fast, constantly evolving content to stay ahead of the algorithm and the audience
You’ve worked with or led large audience accounts and built strategies that convert attention into action