Senior SMM Manager

• plan, publish, and manage high-quality content across Adenty’s core social channels to continuously grow visibility and reach
• build and expand both company and key team members’ professional networks, focusing on decision-makers and niche influencers
• optimize messaging, content formats, and posting schedules to sustain meaningful engagement and interaction
• coordinate with content and campaign teams to drive consistent, measurable traffic and lead flow from social channels
• design and execute lead-oriented social activities (campaigns, CTAs, lead magnets, retargeting) that convert audience interest into qualified opportunities
• track and analyze campaigns’ performance, applying insights to refine voice, format, and targeting
• reports directly to the Marketing Lead
• preliminary KPIs for this role are already defined, but since this is a new position, we’re open to shaping them together based on your experience and approach

• 5+ years of B2B social media management experience, ideally in SaaS, IT, or analytics tech
• proven ability to manage brand presence for US and European markets
• advanced English writing and communication skills
• proficiency in LinkedIn (organic + paid), X/Twitter, and relevant B2B social networks
• experience with B2C social ads (Meta Ads or similar) is a strong plus
• familiarity with analytics and tracking tools (UTMs, GA4, scheduling dashboards)
• solid understanding of outreach, community dynamics, and audience-driven engagement
• proactive, analytical, and comfortable aligning creative work with measurable business goals
• English Level - Advanced (C1+)

experience with AI tools