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Senior SEO Strategist

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Launch That

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Location:
United States , Orlando

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Job Description:

We are seeking a Senior SEO Strategist to own and elevate the organic search strategy for Asbestos.com and related properties. This role is designed for an expert-level SEO professional who thrives at the intersection of technical depth, strategic thinking, and data-driven decision-making. As the senior strategic lead for SEO, you will define the vision, shape long-term roadmaps, and drive the initiatives that meaningfully impact visibility, authority, and conversions in highly competitive YMYL environments.

Job Responsibility:

  • Develop and lead forward-looking SEO strategies aligned with business goals, search intent, and long-term organic growth
  • Build quarterly and annual SEO roadmaps, prioritizing initiatives by impact and effort
  • Translate lead-generation and business needs into actionable plans across technical SEO, content, UX, and authority-building
  • Identify high-impact opportunities that influence core KPIs such as organic leads, qualified leads, and conversions
  • Anticipate industry shifts, algorithm updates, AI search, semantic search and evolve strategy accordingly
  • Provide strategic direction and oversight to SEO contributors
  • Lead advanced technical audits across architecture, crawling/indexing, Core Web Vitals, structured data, and template-level SEO
  • Work closely with content creators to develop content strategy including topic clustering, entity optimization, and experience-first improvements
  • Oversee major content updates and optimizations to ensure quality, accuracy, and alignment with SEO objectives
  • Identify structural SEO opportunities involving navigation, internal linking, and site hierarchy
  • Implement and refine on-page optimizations across metadata, headers, schema, images, and links
  • Identify content deficiencies through gap analysis and work to fill those gaps with high-quality, optimized content
  • Develop strategies to improve visibility in AI-driven search environments (Google AI Overviews/SGE, Bing AI, ChatGPT/Perplexity)
  • Use generative AI tools for accelerated research, SERP pattern analysis, and competitive insights
  • Monitor trends in zero-click SERPs, multimodal results, and emerging answer engines to inform strategy
  • Analyze complex performance data and translate insights into clear, actionable recommendations
  • Build monthly/quarterly performance reports covering trends, root causes, and strategic next steps
  • Define KPI frameworks across major content areas to clarify what matters most
  • Lead the SEO experimentation roadmap — forming hypotheses, structuring tests, and applying learnings
  • Partner with content, paid marketing, analytics, design, and development to embed SEO into cross-channel initiatives
  • Provide guidance and QA for SEO-related work across teams without formal management responsibility
  • Serve as the SEO subject-matter expert in planning cycles, roadmap meetings, and sprint reviews
  • Communicate priorities, timelines, and roadblocks clearly to maintain alignment
  • Identify opportunities to improve internal SEO processes, documentation, tooling, and workflows
  • Share industry updates and advocate for innovative approaches in technical SEO, content, and AI search
  • Ensure all website leads are making it to the correct partners
  • Flag issues (partner or technical)
  • Independently seeking out continuing education (whether webinars, conferences, or online courses) on a yearly basis to ensure ongoing pursuit of expanding professional knowledge in areas related to items within the role’s purview
  • Help Marketing Lead provide rigid QC standards to our websites. Continually auditing and QCing the site to spot issues or areas of improvement on: Navigation, Crawlability, Indexation, Content, UI/UX (user intent is met), SEO optimization
  • Work collaboratively with team members in your department and cross-departmentally to gain diverse viewpoints
  • Communicating to cross functional team (content, development/design, project management) purpose and requirements of recommended strategies
  • Working with content and development/design teams to implement updates and changes to tactics and strategies
  • Collaborating with marketing team members with a focus on strategic insights, digital innovation, analytics and reporting
  • Providing feedback on skill specific team projects and initiatives
  • Demonstrates strong leadership skills and is a leader among peers
  • Assisting Marketing leadership with training new hires and other lower level Marketing co-workers, as directed
  • Sharing with the team new trends, best practices and other information garnered through ongoing education efforts via blog posts, presentations, and other methods of communication

Requirements:

  • At least 8 years of experience in SEO
  • Deep expertise in technical SEO, content strategy, semantic search, ranking-factor prioritization, and large-scale audits
  • Advanced proficiency with SEO tools such as SEMrush, Ahrefs, Screaming Frog, GA4, GSC, etc.
  • Strong understanding of AI-driven search environments (SGE/AI Overviews, answer-engine optimization, ChatGPT/Perplexity visibility)
  • Excellent communication and storytelling skills, able to simplify complex SEO insights for leadership and cross-functional teams
  • Proven ability to build and execute SEO strategies end-to-end with measurable performance impact
  • Strong project management abilities, with comfort juggling multiple initiatives and shifting priorities
  • Experience managing Google Business Profiles, optimizing content for local SEO, and using local management tools such as the GBP API or third-party local SEO management platforms
  • Ability to self-manage, take point on impactful interdisciplinary initiatives and execute tasks to completion (including post-launch reporting)
  • Ability to identify anomalies found within websites, ad platforms, traffic performance and lead management systems and from those derive preliminary change recommendations
  • Ability to generate monthly channel forecasts for review
  • Advanced understanding of HTML and CSS
  • Proficient in Salesforce (ability to create new reports, ability to understand what reports types and fields should be used to generation accurate information)
  • Proficient in Google Suite or similar software
  • Agility and adaptability in a fast-paced environment
  • Excellent verbal and written communications skills
  • Professional and adept, with the ability to embrace technology and automation
  • Ability to problem-solve, prioritize, and analyze tasks
  • Adept at taking direction and applying it with accuracy and innovation
  • Culture champion: An individual who exemplifies our core values and cultural values, like honesty, trust, having a good work ethic and pursuit of continuous self-improvement. These are demonstrated through expertise, professionalism, and being able to work autonomously
  • A patient and strategic thinker with the keen ability to prioritize and focus

Nice to have:

  • Has worked with web developers and content writers
  • Enthusiastic about knowledge sharing and thought leadership
  • Introductory understanding of Javascript & PHP
  • Experience with site migrations
  • Google Analytics certified
  • Certifications in AI/LLMs
  • Experience in CRO, UX, or conversion-focused SEO
  • Background working with medical, legal, or YMYL content frameworks
  • Exposure to site migrations, redesigns, structural SEO initiatives, or schema-led content transformations
  • Familiarity with AI-driven SEO workflows or automation using Python, APIs, or LLM tools
  • Experience with HTML/CSS and website development
What we offer:
  • Launch That covers 100% of the premium cost for employee-only medical coverage for all full-time benefit eligible team members
  • 100% employer paid short- and long-term disability insurance
  • Competitive compensation
  • Paid time off
  • 20 days of paid parental leave after 90 days
  • A 401k retirement plan
  • Paid volunteer opportunities
  • Company-wide Holiday Break from December 24th - January 1st each year
  • Flexible workplace environment
  • Work-from-home opportunities
  • Unique, fun events
  • State-of-the-art workplace with complimentary Xbox, arcade games, hot beverages on demand, fountain drinks, and a robust snack bar

Additional Information:

Job Posted:
February 13, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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