Senior SEO Strategist Job at Launch That (Orlando)

Job Description

We are seeking a Senior SEO Strategist to own and elevate the organic search strategy for Asbestos.com and related properties. This role is designed for an expert-level SEO professional who thrives at the intersection of technical depth, strategic thinking, and data-driven decision-making. As the senior strategic lead for SEO, you will define the vision, shape long-term roadmaps, and drive the initiatives that meaningfully impact visibility, authority, and conversions in highly competitive YMYL environments.

Job Responsibility

Develop and lead forward-looking SEO strategies aligned with business goals, search intent, and long-term organic growth
Build quarterly and annual SEO roadmaps, prioritizing initiatives by impact and effort
Translate lead-generation and business needs into actionable plans across technical SEO, content, UX, and authority-building
Identify high-impact opportunities that influence core KPIs such as organic leads, qualified leads, and conversions
Anticipate industry shifts, algorithm updates, AI search, semantic search and evolve strategy accordingly
Provide strategic direction and oversight to SEO contributors
Lead advanced technical audits across architecture, crawling/indexing, Core Web Vitals, structured data, and template-level SEO
Work closely with content creators to develop content strategy including topic clustering, entity optimization, and experience-first improvements
Oversee major content updates and optimizations to ensure quality, accuracy, and alignment with SEO objectives
Identify structural SEO opportunities involving navigation, internal linking, and site hierarchy
Implement and refine on-page optimizations across metadata, headers, schema, images, and links
Identify content deficiencies through gap analysis and work to fill those gaps with high-quality, optimized content
Develop strategies to improve visibility in AI-driven search environments (Google AI Overviews/SGE, Bing AI, ChatGPT/Perplexity)
Use generative AI tools for accelerated research, SERP pattern analysis, and competitive insights
Monitor trends in zero-click SERPs, multimodal results, and emerging answer engines to inform strategy
Analyze complex performance data and translate insights into clear, actionable recommendations
Build monthly/quarterly performance reports covering trends, root causes, and strategic next steps
Define KPI frameworks across major content areas to clarify what matters most
Lead the SEO experimentation roadmap — forming hypotheses, structuring tests, and applying learnings
Partner with content, paid marketing, analytics, design, and development to embed SEO into cross-channel initiatives
Provide guidance and QA for SEO-related work across teams without formal management responsibility
Serve as the SEO subject-matter expert in planning cycles, roadmap meetings, and sprint reviews
Communicate priorities, timelines, and roadblocks clearly to maintain alignment
Identify opportunities to improve internal SEO processes, documentation, tooling, and workflows
Share industry updates and advocate for innovative approaches in technical SEO, content, and AI search
Ensure all website leads are making it to the correct partners
Flag issues (partner or technical)
Independently seeking out continuing education (whether webinars, conferences, or online courses) on a yearly basis to ensure ongoing pursuit of expanding professional knowledge in areas related to items within the role’s purview
Help Marketing Lead provide rigid QC standards to our websites. Continually auditing and QCing the site to spot issues or areas of improvement on: Navigation, Crawlability, Indexation, Content, UI/UX (user intent is met), SEO optimization
Work collaboratively with team members in your department and cross-departmentally to gain diverse viewpoints
Communicating to cross functional team (content, development/design, project management) purpose and requirements of recommended strategies
Working with content and development/design teams to implement updates and changes to tactics and strategies
Collaborating with marketing team members with a focus on strategic insights, digital innovation, analytics and reporting
Providing feedback on skill specific team projects and initiatives
Demonstrates strong leadership skills and is a leader among peers
Assisting Marketing leadership with training new hires and other lower level Marketing co-workers, as directed
Sharing with the team new trends, best practices and other information garnered through ongoing education efforts via blog posts, presentations, and other methods of communication

Requirements

At least 8 years of experience in SEO
Deep expertise in technical SEO, content strategy, semantic search, ranking-factor prioritization, and large-scale audits
Advanced proficiency with SEO tools such as SEMrush, Ahrefs, Screaming Frog, GA4, GSC, etc.
Strong understanding of AI-driven search environments (SGE/AI Overviews, answer-engine optimization, ChatGPT/Perplexity visibility)
Excellent communication and storytelling skills, able to simplify complex SEO insights for leadership and cross-functional teams
Proven ability to build and execute SEO strategies end-to-end with measurable performance impact
Strong project management abilities, with comfort juggling multiple initiatives and shifting priorities
Experience managing Google Business Profiles, optimizing content for local SEO, and using local management tools such as the GBP API or third-party local SEO management platforms
Ability to self-manage, take point on impactful interdisciplinary initiatives and execute tasks to completion (including post-launch reporting)
Ability to identify anomalies found within websites, ad platforms, traffic performance and lead management systems and from those derive preliminary change recommendations
Ability to generate monthly channel forecasts for review
Advanced understanding of HTML and CSS
Proficient in Salesforce (ability to create new reports, ability to understand what reports types and fields should be used to generation accurate information)
Proficient in Google Suite or similar software
Agility and adaptability in a fast-paced environment
Excellent verbal and written communications skills
Professional and adept, with the ability to embrace technology and automation
Ability to problem-solve, prioritize, and analyze tasks
Adept at taking direction and applying it with accuracy and innovation
Culture champion: An individual who exemplifies our core values and cultural values, like honesty, trust, having a good work ethic and pursuit of continuous self-improvement. These are demonstrated through expertise, professionalism, and being able to work autonomously
A patient and strategic thinker with the keen ability to prioritize and focus

Nice to have

Has worked with web developers and content writers
Enthusiastic about knowledge sharing and thought leadership
Introductory understanding of Javascript & PHP
Experience with site migrations
Google Analytics certified
Certifications in AI/LLMs
Experience in CRO, UX, or conversion-focused SEO
Background working with medical, legal, or YMYL content frameworks
Exposure to site migrations, redesigns, structural SEO initiatives, or schema-led content transformations
Familiarity with AI-driven SEO workflows or automation using Python, APIs, or LLM tools
Experience with HTML/CSS and website development

What we offer

Launch That covers 100% of the premium cost for employee-only medical coverage for all full-time benefit eligible team members
100% employer paid short- and long-term disability insurance
Competitive compensation
Paid time off
20 days of paid parental leave after 90 days
A 401k retirement plan
Paid volunteer opportunities
Company-wide Holiday Break from December 24th - January 1st each year
Flexible workplace environment
Work-from-home opportunities
Unique, fun events
State-of-the-art workplace with complimentary Xbox, arcade games, hot beverages on demand, fountain drinks, and a robust snack bar

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