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We are seeking a Senior SEO Specialist to lead strategic initiatives that drive organic growth across our global digital ecosystem. This role involves defining and executing advanced SEO strategies, leveraging AI and automation tools, and collaborating with cross-functional teams to optimise performance and deliver measurable impact.
Job Responsibility:
Define and drive the SEO roadmap across markets, channels, and teams
Lead advanced audits and develop long-term SEO strategies aligned with business objectives
Utilise AI-powered tools for analysis, reporting, and content optimisation
Monitor algorithm updates and lead agile response initiatives
Collaborate with product, development, and UX teams to enhance site structure and performance
Champion SEO best practices across all digital content, including video, image, and app SEO
Develop measurement plans, KPIs, and forecasting models using tools like BigQuery, Looker, and GA4
Mentor junior team members and promote knowledge sharing
Influence stakeholders through storytelling and data-driven insights
Requirements:
8+ years of SEO experience with proven success in complex digital environments
Strong technical SEO skills, including JavaScript SEO and Core Web Vitals
Expertise in cross-channel SEO strategies integrated with broader marketing goals
Proficiency in AI and automation tools to scale analysis and insights
Knowledge of data visualisation tools and basic scripting (Python/SQL a plus)
Exceptional communication and stakeholder management skills
Degree in marketing, communications, data science, or related fields is a plus
Experience in ecommerce, B2B, or telco sectors and managing agency/vendor relationships is desirable
Nice to have:
Experience in ecommerce, B2B, or telco sectors and managing agency/vendor relationships is desirable
What we offer:
Opportunity to lead high-impact SEO programmes in a global organisation
Exposure to cutting-edge AI and automation tools for digital optimisation
Collaborative work environment with cross-functional teams
Professional growth through mentoring and knowledge-sharing initiatives