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Senior SEO Specialist - Full Stack role at WeRoad, a fast-growing travel startup. The role involves executing and optimizing SEO initiatives across multiple markets (Italy, Spain, UK, Germany, France, Switzerland), focusing on technical SEO, on-page optimization, content, and AI-driven search visibility.
Job Responsibility:
Execute and optimize SEO initiatives across multiple markets, working hands-on on technical SEO, on-page optimization and content
Analyze performance of key pages, listings and landing pages across markets, comparing results and translating insights into concrete, testable actions
Collaborate closely with Product, Engineering and Content teams to implement SEO improvements consistently across countries (templates, internal linking, structured data, fixes)
Ensure international SEO fundamentals are correctly applied and maintained (hreflang parity, URL structure, market consistency)
Contribute to AI-driven search visibility (GEO) across markets by designing, running and evaluating tests on formats, page structures and content patterns for AI Overviews and LLM answers
Build and maintain SEO dashboards and reports with a multi-market view (Amplitude, GA, Search Console, Looker or similar) to support prioritization and decision-making
Act as a solution-oriented advisor for internal stakeholders, identifying SEO and LLM-related challenges in a multi-market context and proposing scalable, data-driven solutions
Requirements:
4–6+ years of experience in SEO, with proven exposure to multi-market or international websites
Strong hands-on experience with technical SEO fundamentals, applied consistently across multiple countries
Solid understanding of content SEO and search intent, with the ability to adapt priorities and solutions by market
Comfortable taking initiative on LLM-powered search and AI Overviews, testing and iterating across markets in a fast-changing environment
Comfortable working with data and dashboards to compare performance between markets and identify opportunities
Ability to operate autonomously in a distributed, multi-market environment, managing trade-offs and priorities
Pragmatic, execution-oriented mindset, comfortable taking initiative without perfect information
What we offer:
Performance-based bonus – An discretionary annual variable bonus, and based on performance and company results
A free WeRoad trip every year – Choose your dream destination with €1,200/year travel discount or travel even more as a Travel Coordinator
Trust-based holidays – We believe performance is driven by impact, not by hours at a desk. You are encouraged to take the time you need to recharge, beyond contractual minimums, within shared guidelines
Opportunities to learn – We invest in your growth with training and learning opportunities
New parent support – €3,600/year for 3 years after birth or adoption (or prorated if your child is under 3 when you start at WeRoad)
Extra benefits – Meal vouchers (€8/day – when applicable), a €1,000 bonus for your wedding or civil union, and one-off bonus when you hit 5 years with us
Fun – A vibrant co-working space, team buildings and meet-ups