Senior SEO Specialist (Mandarin Fluent)

• Take full ownership of Baidu SEO execution, ensuring alignment with broader marketing and business objectives
• Develop keyword strategies using Baidu Index (百度指数), covering both high-volume and long-tail opportunities to support content planning and search visibility
• Optimise website pages through effective on-page SEO practices, including TDK configuration, content hierarchy, and internal linking improvements
• Partner with product and engineering teams to implement technical SEO enhancements, such as site architecture, URL optimisation, mobile responsiveness, redirects, and HTTP status management
• Utilise Baidu Webmaster Tools (百度站长工具) to track indexing status, diagnose crawl issues, identify risks, and ensure overall site health
• Leverage Baidu Tongji (百度统计) to analyse user behaviour, traffic sources, conversion journeys, and page-level performance, converting insights into actionable SEO improvements
• Produce regular performance updates and reports summarising key metrics, issues, insights, and optimisation recommendations
• Monitor Baidu algorithm updates and search engine trends, evaluating their impact and adjusting strategies accordingly
• Support and guide junior team members or external partners to ensure consistent execution quality across SEO activities

• Minimum 3 years of experience in SEO, with proven hands-on experience in Baidu SEO / China market SEO
• Strong understanding of Baidu ranking mechanisms, on-page and off-page strategies, content optimization, and technical SEO
• Practical experience using 百度指数, 百度站长工具, and 百度统计 for keyword research, issue diagnosis, and data analysis
• Strong Mandarin (reading & writing) is required, as daily work, communication, and content are mainly in Chinese
• Data-driven mindset, strong logical thinking, and the ability to translate data into actions
• Good project management skills, able to manage multiple tasks and prioritize effectively

Experience in China-market platforms or tools and experience building SEO processes or playbooks