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Senior SEO Manager

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WeRoad

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Location:
Italy, Milan

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Category:
IT - Administration

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Contract Type:
Not provided

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Salary:

50000.00 - 60000.00 EUR / Year
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Job Description:

WeRoad is entering a new phase of ambitious international growth, and we’re looking for an exceptional Senior SEO Manager to lead the expansion. You’ll design and scale a high-impact strategy across five languages and multiple European markets, with a strong focus on complex purchase journeys and long decision cycles. You will design and execute the SEO/GEO strategy, work on measurement frameworks, and ensure that our SEO activity is primed for continuous testing, learning, and scaling. This is a role for a strategic and technical leader who balances hands-on execution with big-picture growth impact.

Job Responsibility:

  • Build and execute a market-by-market SEO plan (site + blogs) aligned to seasonality, intent, and commercial goals
  • Lead GEO/AEO experiments: structured summaries, comparison tables, answer-ready snippets, entity-rich pages
  • validate with prompt-set testing
  • Operationalize LLM seeding: repurpose content to LLM-friendly formats and trusted 3rd-party sources
  • drive Reddit/Quora participation guidelines
  • Own technical backlog with Engineering (such ash schema, rendering, CWVs, redirects, migrations from subdomains)
  • Partner with Content Ops team and Website Content team to ensure copy + media (images/video from DAM) are AI-parsable: captions, alt-text, filenames, VideoObject markup
  • Coach stakeholders on GEO/LLM and report progress to leadership with clear business impact

Requirements:

  • 5+ years in SEO with strong technical + strategic chops
  • proven delivery in international/internazionalization contexts
  • Strong technical SEO with hands-on track record across: rendering & crawlability, schema/structured data, hreflang, migrations, logs
  • confident with testing frameworks and QA
  • Content architecture chops (pillar/cluster) and comfort distributing to LLM-magnet platforms (e.g., Reddit, Quora, etc.)
  • Project/program management rigor
  • crisp communication with engineers, PMs and stakeholders
  • Data literacy: GSC/GA4/Looker
  • ability to define KPIs beyond “rankings”

Nice to have:

  • travel/e-commerce/DTC background
  • DAM workflows
  • basic SQL/BigQuery
What we offer:
  • A free WeRoad trip every year – Choose your dream destination with €1,200/year travel discount or travel even more as a Travel Coordinator
  • A buzzing workspace – Join our vibrant co-working space and community
  • Opportunities to learn – We invest in your growth with training and learning opportunities
  • Unlimited holiday – You are the master of your own time. We also have a tradition that everyone takes at least a half-day off on their birthday
  • Extra benefits – Meal vouchers (€8/day – when applicable), a €1,000 bonus for your wedding or civil union, and one-off bonus when you hit 5 years with us
  • New parent support – €3,600/year for 3 years after birth or adoption (or prorated if your child is under 3 when you start at WeRoad)
  • Fun – Team events, Travel Coordinator meet-ups, and unforgettable moments
  • Hybrid working – Flexible working, and we support you to work from your destination of choice up to 1 month per year

Additional Information:

Job Posted:
December 13, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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