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Bark is looking for a Senior SEO Manager to join our Performance Marketing team. We aren't looking for a consultant to sit on the sidelines and write reports; we need a hands-on builder who lives for execution. Focused primarily on our UK, US, and AU markets, you will be the driving force behind our organic growth. You’ll be responsible for taking strategy off the page and into production, working directly with our product and engineering teams to ship changes that move the needle. If you have a "roll up your sleeves" attitude and are already leveraging AI agents and agentic workflows to outpace the competition, this is your role.
Job Responsibility:
Execute & Implement: Move beyond the audit. You’ll be responsible for the actual delivery of SEO initiatives, from keyword mapping to technical site changes
Agentic SEO Workflows: You don't just use LLMs
you build with them. You will use AI agents, Claude Code, and MCP (Model Context Protocol) to automate content production, technical analysis, and data retrieval
Future-Proof Search: Lead our strategy for the shifting search landscape. This includes Answer Engine Optimisation (AEO) and developing robust tracking for LLM visibility in AI-driven search results
Content Scaling: Lead a "quality at scale" content engine for our core English-speaking markets (UK, US, AU). You’ll identify opportunities and work with the team to get high-converting, authoritative content live and ranking
Scale Through Automation: You don’t just manage content
you build the engine. You will design and implement automated workflows using AI for content production, analysis, and performance tracking to ensure we stay lean and fast
Cross-Functional Collaboration: You won't just "advise" Product, Engineering, and Design - you’ll be working alongside them, ensuring SEO requirements are integrated into every sprint and deployment
Technical Ownership: Identify, fix, and enhance site elements in real-time. You understand how to turn technical requirements into live site improvements
Team Leadership: Lead and mentor a high-performing content team of 3 based in India. You’ll lead by example, showing them what "good" looks like through direct action
Requirements:
Proven experience as a Senior SEO Manager (5-8 years’ experience) with hands-on experience
An expert with Google Search Console (GSC) and Tableau
Experience with seoClarity is a plus
You have a strong and demonstrable understanding of AI search and have ideas on how to track and win in an LLM-dominated environment
Experienced in using AI agents, Claude Code, and MCP agents to solve complex SEO problems, automate repetitive tasks, and connect disparate data sources
Deep understanding of Technical SEO - crawl budget, site architecture, hreflang, XML sitemaps and internal linking at scale
Experience building content at scale with the support of content writers and AI
Strong writing abilities - with a strong understanding of EEAT, Google’s Search Quality Rater Guidelines and modern search best practices
Experience with multi-language and multi-geo SEO
Marketplace and programmatic SEO is a plus
Strong communicator who can turn complex technical problems into understandable and digestible initiatives for senior stakeholders
Experience managing remote teams is a significant plus
Nice to have:
Marketplace and programmatic SEO is a plus
Experience with seoClarity is a plus
Experience managing remote teams is a significant plus