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Haypp Group Logo Haypp Group · IT - Software Development

Senior SEO Manager

United Kingdom, London Employment contract · Job Posted May 27, 2026
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Job Description

Senior SEO Manager for the UK market responsible for owning and driving the full multi-channel acquisition strategy, with SEO as the key growth driver!

Job Responsibility

  • Own and drive the end-to-end customer acquisition strategy for the UK market
  • Define the holistic acquisition mix across SEO, PPC, content, affiliates, PR, social, and emerging channels
  • Translate business goals into clear acquisition plans, priorities, and budget allocations
  • Own and evolve the UK SEO strategy (technical SEO, content, and off-page) with a strong focus on visibility in both traditional and AI-driven search
  • Conduct SEO analysis, audits, and performance tracking to identify growth opportunities
  • Act as the key SEO and acquisition stakeholder across product, tech, and commercial teams
  • Collaborate with central CoEs to implement best practices while adapting execution to UK market needs
  • Define acquisition budgets and ensure efficient investment across channels in collaboration with Paid Marketing CoE
  • Monitor, analyse, and report on acquisition performance, translating insights into actionable growth strategies
  • Stay ahead of search evolution, including AI impact, algorithm changes, and shifting user behaviour
  • Manage and mentor at least one direct report (SEO Specialist), supporting development and prioritisation

Requirements

  • 6+ years of experience in SEO and/or digital acquisition roles (preferably e-commerce or regulated industries)
  • Strong expertise in SEO (technical, content, keyword strategy, and off-page)
  • Experience working across multiple acquisition channels (SEO, paid media, content, affiliates, etc.)
  • Strong commercial mindset with ability to connect traffic, conversion, and revenue
  • Experience in budget planning, forecasting, and performance analysis
  • Strong analytical skills (Google Analytics, Search Console, and SEO tools such as Ahrefs, SEMrush, Screaming Frog)
  • Experience working in matrix organisations and collaborating with centralised teams
  • Ability to operate in ambiguity and evolve from channel specialist to market owner
  • Experience managing or mentoring team members
  • Understanding of UK consumer behaviour and digital landscape
  • Fluency in English

Nice to have

  • Experience in international or multi-market SEO
  • Experience with integrated acquisition strategies across SEO, paid, and content
  • Experience in regulated or restricted product categories

What we offer

  • Competitive based salary
  • Competitive occupational pension
  • Insurance plan, including private healthcare
  • Parental pay lift
  • 30 days of paid vacation
  • Wellness allowance of 5,000 SEK per year
  • Frequent social happenings
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