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Our client, a fast-growing online media company in the sports betting space, is building cutting-edge products with a world-class team and the latest tech. We are seeking a Senior SEO Manager to lead our organic growth strategy from Canada, in a hybrid role with no relocation support. You will own and evolve our organic growth across traditional search, AIO, and GEO for NA-focused assets. This is a hands-on role where you’ll optimize content, spot growth levers, and run experiments across emerging organic channels. You’ll also help shape how we approach organic visibility in an era of AI-powered search and generative engines.
Job Responsibility
Develop and execute holistic organic growth strategies across SEO, AIO, and GEO for NA-focused assets
Serve as an SEO expert to Marketing, Product, Engineering, and Content teams, translating data into action
Analyze competitive landscapes and SERP dynamics to identify opportunities and algorithm-driven shifts
Drive visibility across search and AI-powered discovery platforms, including generative search and entity-based experiences
Collaborate with Product and Engineering on technical SEO initiatives (crawl optimization, Core Web Vitals, schema, site migrations)
Guide content planning, internal linking, and topic clustering for evergreen and real-time content
Requirements
At least six years in SEO
a track record of growing high-scale, content-rich sites
hands-on plus strategic strength across on-page, technical, and off-page SEO
ability to translate complex data into clear steps
communicate effectively with stakeholders in a fast-paced environment