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The Senior SEO Manager will play an important role in shaping the future of organic search at T-Mobile. This role goes beyond traditional SEO execution; it's about driving enterprise-level growth, influencing product and technology priorities, and preparing our digital ecosystem for both traditional search and the evolving AI-driven search landscape. This leader will focus on technical SEO excellence, cross-platform optimization (web + app), and data-driven insights to ensure T-Mobile is set up for long-term success in a constantly evolving search environment. The ideal candidate will be a strategic partner across Marketing, Media, Product, and Technology, helping secure the resources, funding, and prioritization needed to scale impactful SEO initiatives, with a knack for articulating the value of organic search to all audiences.
Job Responsibility:
Lead Technical SEO Strategy
Own and evolve technical SEO roadmaps, ensuring crawlability, indexation, Core Web Vitals, structured data, and site/app architecture are optimized at scale
Partner with engineering and product teams to influence technical roadmaps and ensure SEO considerations are coordinated early
Drive cross-platform SEO efforts, bridging web and app search experiences to improve discoverability and engagement
Prepare for the Future of Search
Anticipate and adapt to changes in the search landscape, including AI-driven search experiences
Develop frameworks and strategies to ensure T-Mobile maintains transparency and competitiveness across evolving platforms
Act as an interpersonal Leader With Vision
Advocate for SEO within the organization, influencing partners and driving awareness of its strategic value
Help secure the resources, funding, and prioritization needed for high-growth initiatives
Translate sophisticated SEO concepts into clear, actionable insights for audiences at all levels
Scale Impact Through Data & Analytics
Define and evolve significant metrics tied to growth, engagement, and conversions, connecting SEO outcomes directly to business impact
Partner with analytics teams to build dashboards and reporting frameworks that highlight opportunities and successes
Use data-driven insights to prioritize initiatives and measure value of SEO investments
Requirements:
Bachelor's Degree Business, marketing, or related field of Search Engine marketing
7–10+ years of SEO experience with a focus on technical SEO, ideally for large and sophisticated digital ecosystems
Experience working in an Enterprise organization preferred
Strong understanding of web and app ecosystems, including deep expertise in technical architecture, structured data, and performance optimization. ASO experience preferred
Validated ability to influence cross-functional team members and secure alignment/resources for large-scale projects
Experience preparing for and adapting to AI-driven changes in search
Sophisticated analytical skills
proficiency with SEO platforms, Adobe Analytics, GA4, and BI tools (SQL a plus)
Experienced knowledge of SEO tools & platforms
Project Management Ability to run multiple projects in highly matrixed organizations, often with going for priorities
Outstanding interpersonal skills, with the ability to explain SEO’s impact to both executives and non-SEO audiences
A proactive, innovative attitude, with a passion for transforming how organizations leverage search as a strategic growth channel
Nice to have:
ASO experience preferred
Experience working in an Enterprise organization preferred