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AVP, Sr Marketing cloud developer of USPB Marketing organization, is responsible for analyzing, implementing, and managing customized SFMC technical solutions to meet evolving needs of marketers. This will involve understanding the business objectives, release requirements and working with multiple functional project managers in Agile-Scrum framework. New position will project manage the release cycles with vendors, onshore/offshore resources and ensuring timely deliverables. Reporting to SVP of the Audience Data Management, ideal candidate will be highly collaborative, self-motivated individual, and innovator by nature with superior communication skills. Candidate should be adept in handling unstructured, difficult problems and comfortable with fast-paced environment.
Job Responsibility:
Be a technical expert on new project initiatives and participates in solution discovery sessions. Understand the business requirements, assists planning, and implements the approved initiatives
Designs, codes and validates complex marketing cloud automations and SQL queries that empower journeys and marketing campaigns
Understand the complex Citi data architecture and draw well designed and simple data solutions
Assist in developing project work plan, creating timelines and drive projects to completion
includes scope formulation, design specifications, and translating business requirements to programming specifications
Responsible for improving our Marketing Cloud data model architecture iteratively and increase the operation efficiencies
Collaborate across email marketing team, campaign team, journey execution and technology teams to manage requests and asks
Create documentation with technical processes and automation procedures as a user guide to the team
Appropriately assess risk when business decisions are made, demonstrating consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Requirements:
5-8 years as a marketing cloud developer or administration and solid understanding of SFMC solutions and marketing data models
5+ years of hands-on experience and demonstrated proficiency with Email studio, Automation Studio, Audience builder, AMPscript and other modules of marketing cloud
5+ years direct complex SQL, ETL, data architecture & data warehousing experience
Experience implementing automated solutions using SJSS or AMPScripts
Strong knowledge and use of APIs, REST/SOAP webservices
Excellent written and verbal communication skills and ability to work effectively with non-technical personnel
Ability to problem solve high-level software and application issues
Ability to project manage
Bachelors/University degree or equivalent experience
Advanced degree and relevant industry certifications strongly preferred (Agile Kanban, PMP, Lean, Salesforce Marketing Cloud developer certification etc.)