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We are seeking an experienced Senior Salesforce Administrator to lead the optimization and strategic enhancement of our Salesforce CRM platform. You will play a critical role in designing integrations, automating workflows, and enabling data-driven decision-making across sales, marketing, and operations teams. This position requires both technical expertise and strong stakeholder management skills to drive platform adoption and business impact.
Job Responsibility
Lead the setup, administration, and ongoing optimization of the Salesforce CRM platform
Develop and implement end-to-end system integrations between Salesforce and third-party applications
Collaborate with IT and operations teams to maintain seamless data flow and system connectivity
Build and maintain custom objects, validation rules, workflows, Flows, and approval processes
Ensure platform stability, security, and alignment with business requirements
Manage system configuration changes and maintain documentation standards
Design and optimize workflow automations and approval processes to support sales and marketing efficiency
Manage assignment rules, email alerts, and process automation to streamline business operations
Leverage automation tools including Flows, Process Builder, and Assignment Rules to reduce manual effort
Continuously evaluate system performance and recommend improvements to enhance productivity
Identify opportunities for automation and implement solutions that drive operational excellence
Build and maintain custom dashboards and reports to track key business metrics (pipeline, conversion, engagement, etc.)
Transition static reporting (Excel-based) into dynamic Salesforce dashboards
Partner with stakeholders across teams to ensure data-driven decision-making
Create executive-level reporting and insights for leadership visibility
Implement analytics best practices and ensure data accuracy across reports
Manage user access, roles, and permission sets in alignment with data security policies
Deliver training sessions and create user guides to enhance adoption and promote best practices
Provide ongoing user support and troubleshooting for platform-related issues
Champion Salesforce best practices and drive continuous improvement in user engagement
Act as the primary point of contact for Salesforce-related questions and requests
Oversee data import/export, deduplication, and data quality initiatives
Implement and maintain data governance frameworks to ensure data integrity
Establish data standards and policies across the Salesforce environment
Monitor data quality metrics and implement corrective actions as needed
Requirements
6+ years of Salesforce administration experience, including system integration and automation workflows
Hands-on experience with Salesforce Sales Cloud and familiarity with Marketing Cloud