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Apollo is seeking a Senior Sales Operations Manager to lead the strategy, execution, and scaling of our Business Development Representative (BDR) program. This role is critical to Apollo’s growth engine and will partner closely with Sales, Marketing, RevOps, Enablement, and Product to ensure our outbound motion is efficient, scalable, and predictable. You will own the end-to-end operational health of the team’s outbound funnel, from target account strategy and lead flows to productivity, conversion optimization, and pipeline forecasting. This is a highly cross-functional role that requires exceptional judgment, strong analytical rigor, and the ability to translate complexity into clear, actionable guidance for a fast-growing BDR organization.
Job Responsibility:
Scale Apollo’s BDR program by 3x: Design and execute the operating model, capacity planning, tooling, and process changes required to sustainably triple BDR output while maintaining or improving quality and efficiency
Forecast BDR-sourced pipeline within ±5% accuracy: Build a trusted, data-driven forecasting framework that enables leadership to accurately predict BDR-sourced pipeline and revenue contribution across quarters
Meaningfully improve outbound funnel conversion rates: Identify bottlenecks across the outbound motion (targeting, sequencing, messaging, activity mix, handoffs) and lead cross-functional initiatives that drive step-function improvements in conversion and productivity
Deliver a tightly integrated sales & marketing motion: Operationalize Account-Based Marketing (ABM), Demand Generation, and MQL/PQL processes so BDRs are focused on the highest-intent opportunities and can act quickly on marketing signals
Enable faster ramp and sustained productivity for BDRs: Distill complex data, processes, and insights into simple, actionable frameworks that empower junior reps to ramp faster, self-diagnose issues, and consistently hit performance benchmarks
Requirements:
7-10 years working in a Sales Operations or related-Revenue Operations role
BDR & Sales Development Expertise: Deep experience partnering with Sales Development or Business Development teams in high-growth B2B environments
Strong understanding of outbound motions, capacity planning, territory design, quota setting, and performance management for BDR teams
Integrated Sales & Marketing Operations: Proven experience designing and operating integrated sales and marketing motions, including ABM, Demand Generation, and MQL/PQL frameworks
Ability to align stakeholders across Marketing, Sales, and RevOps around shared goals, definitions, and success metrics
Sales Technology & Apollo Expertise: Hands-on experience with Apollo.io or similar AI-enabled sales engagement platforms (e.g., Outreach, Salesloft)
Ability to leverage automation, data enrichment, scoring, and AI-driven insights to drive productivity and smarter prioritization
Analytical Rigor & Funnel Optimization: Exceptional ability to uncover root causes of productivity and performance issues using data
Experience launching and leading large, cross-functional projects that improve outbound funnel efficiency and conversion rates
Enablement Through Simplicity: Strong communicator who can distill complex insights into clear narratives, dashboards, and playbooks
Demonstrated ability to quickly enable and empower junior sales representatives through practical, easy-to-adopt frameworks
Senior-Level Leadership & Influence: Exercises strong ownership and judgment when navigating ambiguous, open-ended problems
Influences roadmaps and priorities across multiple teams to drive group-wide impact
Acts as a role model at Apollo—mentoring others, contributing to hiring, and promoting a culture of collaboration, experimentation, and psychological safety
What we offer:
equity
company bonus or sales commissions/bonuses
401(k) plan
at least 10 paid holidays per year, flex PTO, and parental leave
employee assistance program and wellbeing benefits