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Senior Sales & Marketing Manager, Nordics

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Cricut

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Location:
Sweden , Stockholm

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Category:
Sales

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Contract Type:
Not provided

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Salary:

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Job Description:

We are seeking a dynamic and experienced Sales & Marketing Manager – Nordics to drive growth in the Nordic region (Sweden, Denmark, Norway, Finland). If you’re passionate about retail, sales, business development, and channel marketing, and thrive in a fast-moving, entrepreneurial environment, we’d love to hear from you. This role involves strategic planning, data analysis, marketing coordination and budget management. This position will report to the Director of Sales & Marketing.

Job Responsibility:

  • Drive business growth: Lead sales strategy and execution to deliver revenue and market share growth in the Nordics, both through existing accounts such as Elkjop & Clas Ohlson, and new customer acquisition
  • Market expansion: Identify new market opportunities and channel partners, driving Cricut’s presence into new verticals and untapped retail segments
  • Sales Forecasting & Planning: This role involves strategic planning, data analysis, providing accurate sales forecasts, marketing coordination and budget management
  • Collaboration: The successful candidate will work effectively with all cross-functional teams, including senior management, marketing, operations and pricing
  • Success is measured in achieving / exceeding revenue targets, new account acquisition, growth and increasing Cricut’s brand awareness

Requirements:

  • 8-10 years of experience in Senior Key Account Management or business development—preferably within the consumer goods, FMCG, or retail industry
  • Proven ability to drive revenue growth and open new accounts or retail channels in the Nordics region
  • Strong commercial acumen, excellent negotiation skills and the ability to build trusted partnerships at all levels
  • Experience in channel marketing is a plus
  • Self-starter with an entrepreneurial mindset, comfortable operating in a fast-paced evolving environment
  • Fluent in English (written and spoken)
  • knowledge of a second Nordic language is a plus
  • Willingness to travel regularly across the Nordic region and occasionally within Europe

Nice to have:

  • Experience in channel marketing is a plus
  • knowledge of a second Nordic language is a plus

Additional Information:

Job Posted:
December 07, 2025

Employment Type:
Fulltime
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