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We are seeking a dynamic and experienced Sales & Marketing Manager – Nordics to drive growth in the Nordic region (Sweden, Denmark, Norway, Finland). If you’re passionate about retail, sales, business development, and channel marketing, and thrive in a fast-moving, entrepreneurial environment, we’d love to hear from you. This role involves strategic planning, data analysis, marketing coordination and budget management. This position will report to the Director of Sales & Marketing.
Job Responsibility:
Drive business growth: Lead sales strategy and execution to deliver revenue and market share growth in the Nordics, both through existing accounts such as Elkjop & Clas Ohlson, and new customer acquisition
Market expansion: Identify new market opportunities and channel partners, driving Cricut’s presence into new verticals and untapped retail segments
Sales Forecasting & Planning: This role involves strategic planning, data analysis, providing accurate sales forecasts, marketing coordination and budget management
Collaboration: The successful candidate will work effectively with all cross-functional teams, including senior management, marketing, operations and pricing
Success is measured in achieving / exceeding revenue targets, new account acquisition, growth and increasing Cricut’s brand awareness
Requirements:
8-10 years of experience in Senior Key Account Management or business development—preferably within the consumer goods, FMCG, or retail industry
Proven ability to drive revenue growth and open new accounts or retail channels in the Nordics region
Strong commercial acumen, excellent negotiation skills and the ability to build trusted partnerships at all levels
Experience in channel marketing is a plus
Self-starter with an entrepreneurial mindset, comfortable operating in a fast-paced evolving environment
Fluent in English (written and spoken)
knowledge of a second Nordic language is a plus
Willingness to travel regularly across the Nordic region and occasionally within Europe
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