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Responsible for growing convention center revenue opportunities and maximizing occupancy levels by rebooking existing clients as well as winning new business. Candidate will work closely with LA Tourism on large citywide programs as well as secure local clients within a short-term booking window. Candidates are required to develop and manage strong relationships with clients to position the convention center as a premier event location. Role requires strong partnership with internal leadership and other team members to develop and execute sales.
Job Responsibility:
Establish strong collaborative relationships with Los Angeles Tourism and Convention Board to help drive citywide events to the Los Angeles Convention Center (LACC)
Conduct site visits
Manage booking and contracting process
Develop and implement strategic sales strategies to identify new business opportunities to drive increased revenues – including lead generation, site visits, proposals, and contracts
Generate strong relationships with LA-based Event Planners, DMCs, LA Live campus partners, local hotel partners, and all other hospitality partners to drive awareness of LACC opportunities to generate leads
Strategically rebook annual local clients and manage contracting process
Lead sales contracting process for all clients
Initiate, formalize and negotiate License Agreements, including pricing and managing language updates
Be knowledgeable in all-administrative and operational procedures of LACC and always maintain a high public and professional image in representing the Los Angeles Convention Center
Be knowledgeable of the basic concept/operations of the Convention Center and work with all internal partners to effectively sell the facility
Work in concert with other sales team members to maximize calendar bookings
Work with VP of Sales & Marketing and overall team to: Assist in developing LACC’s sales plan and executing said plan to include innovative initiatives to penetrate new markets to enhance usage and occupancy
Continuously contributes to improving departmental efficiencies such as functionality in booking system, preparation of proposals, site visit procedures, etc
Participate in weekly sales departmental and intra-departmental meetings
Assist in developing sales plans and goals for annual department budgeting
Participate in trade shows, sales missions, networking events, and F2F sales visits
Participate and support all Legends Global Corporate sales initiatives
Perform other duties, functions, special projects, and responsibilities as assigned
Act as back-up to Contract Coordinator by working within the Contract Booking System software environment to support entire sales team
Assist with other administrative tasks as assigned
Requirements:
Must be able to maintain good business relations with members of the overall sales team, clients, building partners, campus partners, and all convention center departments
Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), and the ability to learn required business systems
Must be able to work independently and drive results
Must be able to meet tight deadlines and work effectively in a high-pressure environment
Must possess exceptional presentation, written, and verbal communication skills
Must have reliable transportation
Required variable work schedule such as late hours, early mornings, extended hours, holidays, and weekends
A minimum education level of: Bachelor of Arts/Sciences Degree Area of Study: Marketing, Business, Hospitality, or related field
Minimum of seven (7) plus years of related work experience
Minimum of 5 years’ experience in hospitality field
Nice to have:
Experience in the Convention Center, Hospitality or Entertainment industry preferred
Knowledge of Ungerboeck Systems Inc (USI) or Momentus Technologies preferred
Experience with CRM system --- Momentus (EBMS/Ungerboeck) or similar platform a plus