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We're looking for an ambitious, results-driven Senior Sales Manager ready to launch and grow a brand-new B2B event. You'll have proven experience in event sales, a strong track record of exceeding revenue targets, and the commercial acumen to develop and execute a successful sales strategy. You're proactive, confident, and ready to make a real impact alongside the Senior Portfolio Director. This is more than just a launch; we need someone with vision who can grow with the event and take on greater responsibility as it scales.
Job Responsibility
Work alongside the Senior Portfolio Director to develop and execute a comprehensive sales strategy driving exhibitor and sponsorship revenue
Identify and develop new business opportunities, building and managing a strong pipeline of potential exhibitors and sponsors
Develop and maintain strong relationships with key industry stakeholders and decision-makers to drive long-term revenue growth
Drive lead generation, outbound prospecting, and follow-ups to ensure revenue targets are achieved
Conduct client meetings, presentations, and negotiations to secure high-value partnerships
Collaborate closely with marketing and operations teams to align sales efforts with event positioning and business objectives
Manage the full sales cycle, from initial outreach to contract negotiation and post-sale relationship management
Keep up to date with industry trends, competitors, and market developments to identify growth areas
Attend relevant industry events, networking opportunities, and competitor shows to develop new business leads
Provide regular sales reports and pipeline updates to senior management with insights and recommendations
Requirements
Proven experience in event sales, ideally within B2B exhibitions, conferences, or media
Strong commercial acumen with the ability to develop and execute a sales strategy
Track record of achieving and exceeding revenue targets
Excellent communication and negotiation skills with strong client relationship-building ability
Ability to sell across multiple revenue streams (exhibition stands, sponsorship, digital opportunities)
Confident in lead generation, prospecting, and business development
Strong organisational skills and ability to manage multiple deals at different sales cycle stages
Data-driven mindset with experience in CRM and sales pipeline management
Self-motivated, proactive, and able to work both independently and collaboratively