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The Senior Sales Manager Distributor Network is responsible for the achievement of the commercial targets in the assigned territory by proper management of the distributor network and by maximizing the sales and profits for the Mercury Marine brands (Mercury Outboard, Mercury Diesel and Mercury Mercruiser Inboard Motors; Parts and Accessories) in the assigned territory in line with agreed forecasts and budgets. This role is about establishing and developing a network of distributors to strengthen Mercury positioning and share for the respective products, as well as providing support to distributors throughout the sales process in all sales-related activities, such as marketing, dealer network management, sales promotions and training to achieve revenue targets.
Job Responsibility:
Achievement of the commercial targets in the assigned territory by proper management of the distributor network and by maximizing the sales and profits for the Mercury Marine brands
Establishing and developing a network of distributors to strengthen Mercury positioning and share for the respective products
Providing support to distributors throughout the sales process in all sales-related activities, such as marketing, dealer network management, sales promotions and training to achieve revenue targets
Responsible for Marine Trade Area analysis within the scope: identifying where the regional strengths and weaknesses are and formulating plans to strengthen distribution network
Develop sales channels within the assigned territory in their brand profile, sales and marketing activities, organisation, and financial development, so that they may grow their business
Implement distributors changes by evaluating prospective new distributors, from a retail, dealer network management, service, financial viewpoint to determine whether the distributor has the strengths required to operate effectively for the brand(s)
Manage a distributor network by helping to identify and drive improvements in retail performance through improvements in dealer network management, inventory management, local marketing actions, including promotions, dealer and end consumer events, and CRM
Manage the distributor monthly forecast process to maximize wholesales into the area, whilst properly considering the distributor’s inventory and production constraints
Actively manage distributor relationships in order to drive increasing brand loyalty and sales
Actively promote the brands to new and prospective customers, distributors, dealers or OEMs, to motivate and drive interest and desire for the brands
To understand the changing customer requirements and market conditions and respond by influencing the development of services/products that meet customer needs
Maintain knowledge of overall marine market including market forces, consumer trends, pricing positioning trends, product trends, distribution trends, growth trends, engine import statistics and regional national/differences with goal of identifying revenue growth opportunities
Identifying the resolving issues with the distributor that are affecting retail performance, profitability, or customer satisfaction and where appropriate, drive corrective actions with the support of the other Brunswick teams
Support marketing in terms of local language proof reading, social media strategy, distributor meeting
Support engine technology transfer from 2S to 4S in areas where new technologies create additional business opportunities or market share growth
Coordinate the OEM efforts within the assigned territory: Identify main OEMs of the area
Update sales distribution contracts on yearly basis in coordination with legal department to support sales development and minimize legal risks for the Company
Support After-Sales team by sharing technical support requirements for each market and anticipating needs based on deployment of new products and technologies
Support Credit team by providing information relevant to support yearly credit line reviews
Requirements:
Minimum 8-10 years of field sales experience in a company with a distributor network in EU and Africa
Technical background and experience, especially in mechanics, electronics is key or automotive is key
Area / network management
English and French – both Native level
Positive attitude and open for new ideas
Entrepreneurial skills
Business developer oriented
Customer orientation
Good interpersonal and communication skills – both verbal and written
Displays initiative
Team spirit – actively participate in sales, marketing and selected intercompany meetings
Ability to work independently and remotely
Available for frequent travel in Europe, Middle East and Africa
Stress resistant
Used to manage conflicts
Computer skills - Good knowledge and use of Microsoft Office, ERP structures & PowerBI
Driver’s license
Boating license is a plus
Competition Law
Nice to have:
Boating license is a plus
What we offer:
A Sales Incentive Plan with a target of 15% of the annual salary
Meal vouchers with a face value of 8€
Company Car
5 extra-legal vacation days
Group Pension, Disability Plan & Hospitalization Insurance
The possibility to partially work from home
Free access to LinkedIn Learning to support your personal growth